Brand Tone

authentic, mindful, and appreciative of craftsmanship

Brand Values

• •Sustainability and Longevity
• •Craftsmanship and Quality
• •Mindful Consumption
• •Cultural Appreciation
• •Community and Connection

Best Practices

• •Emphasize Longevity and Durability: Consistently use words like "long-lasting," "enduring," "timeless," "heirloom," and "made to last" to reinforce the core value.
• •Highlight Craftsmanship and Origin: Share details about the artisans, materials, and the Japanese or local Canadian origins of the products. Use descriptive language that conveys quality and care.
• •Maintain a Calm and Thoughtful Voice: Avoid overly trendy or aggressive sales language. Opt for a more reflective, informative, and appreciative tone.
• •Connect to Sustainable Values: Gently weave in the benefits of mindful consumption and the positive environmental impact of choosing well-made, durable items.
• •Use Authentic Storytelling: Share the "why" behind the brand and the products. Introduce the founders' passion and the cultural significance of the items to build a deeper connection with the audience.

Social Perception

Customers and the public generally perceive Nagamochi Shop as a purveyor of unique, high-quality, and aesthetically pleasing Japanese and artisanal goods. There's an appreciation for the eco-conscious and sustainable aspects of the brand, aligning with a growing consumer interest in these values. The brand is seen as authentic and trustworthy, run by individuals passionate about the products they curate.

Copy Examples

• •Discover enduring beauty. Our handcrafted [Product Name] is made to last, bringing timeless Japanese artistry to your everyday.
• •Embrace mindful living with our [Product Category]. Each piece is chosen for its quality, sustainability, and the story it tells. Invest in items that wear well, not out.
• •More than just an object, it's a piece of tradition. Explore our collection of [Product Type], carefully sourced from Japanese artisans and designed for a long-lasting life in your home.
• •Reduce waste, elevate your space. Our [Sustainable Product] offers a beautiful and practical way to live more consciously, day by day.
• •From our hands to yours, with care. Learn the story behind our [Artisan Product] and the skilled makers who bring Nagamochi – long-lasting quality – to life.