Brand Tone

conscious, informative, and ethically assertive

Brand Values

• •No Animal Exploitation (NAE)
• •Sustainability & Eco-consciousness
• •Ethical Production & Fair Labor
• •Quality & Design
• •Transparency
• •Inclusivity & Accessibility

Best Practices

• •Ensure this core principle (and its acronym NAE) is a recurring theme, explicitly or implicitly, in all communications. It’s the brand's strongest identifier.
• •Consistently highlight the innovative and sustainable materials used (Piñatex, AppleSkin, cork, recycled PET etc.). Explain their benefits for animals, the planet, and the consumer.
• •Regularly mention that products are made in certified factories in Portugal under fair labor conditions. This reinforces trust and the human exploitation aspect of their mission.
• •While values are central, showcase the style, quality, and design of the footwear. Use descriptive language that appeals to a fashion-conscious audience looking for more than just an ethical product.
• •Frame the choice of NAE Vegan Shoes not as a sacrifice, but as a positive, empowering step towards a more compassionate and sustainable future. Use language that inspires action and community.

Social Perception

Pioneering & Principled, High Quality & Stylish, Innovative Materials, Ethical & Trustworthy

Copy Examples

• •Headline: Step Forward, Consciously. Body: Our latest collection is more than just footwear; it's a statement. Crafted in Portugal from innovative AppleSkin™ and recycled PET, each pair embodies our commitment: No Animal Exploitation. Style that speaks your values. Call to Action: Discover Conscious Craftsmanship.
• •Headline: The Future of Fashion is Kind. Body: At NAE Vegan Shoes, we believe style shouldn't cost the Earth or harm its inhabitants. That's why we meticulously source sustainable materials like Piñatex and organic cotton, ensuring every shoe is 100% vegan and ethically made. Call to Action: Walk the Talk with NAE.
• •Headline: Durability Meets Ethical Design. Body: Invest in footwear that lasts, both in style and substance. Our shoes are built with Portuguese artisanal skill, using robust, eco-friendly materials designed for longevity. Because true sustainability is timeless. Call to Action: Explore Our Sustainable Styles.
• •Headline: Know Your Shoes: Transparency in Every Stitch. Body: We're proud of how our shoes are made – from the recycled PET in our soles to the fair wages paid in our Portuguese factories. NAE (No Animal Exploitation) means ethical choices at every step. Call to Action: Learn Our Story. Wear The Change.
• •Headline: Beyond Vegan: Fashion That Protects. Body: Choosing NAE is a vote for a better world. We go beyond being animal-free, championing materials that reduce environmental impact and supporting ethical labor practices. Join a movement that values compassion and quality, equally. Call to Action: Shop Ethical. Live Beautifully.