Brand Tone

Aspirational yet Accessible, Trendy and Educational

Brand Values

• •Quality & Accessibility
• •Ingredient-Consciousness & Safety
• •Customer Empowerment & Expression
• •Transparency & Community Focus

Best Practices

• •Balance "Premium" with "Accessible": Always pair aspirational words ("flawless," "luxury," "impeccable") with inclusive and value-oriented words ("affordable," "for everyone," "smart price"). This reinforces the core brand identity.
• •Highlight the "Gentle & Safe" Angle: In product descriptions, social media posts, and ads, consistently mention key attributes like "dermatologically tested," "cruelty-free," and "natural ingredients." This builds trust and appeals to conscious consumers.
• •Use an Engaging, Community-Oriented Voice: Ask questions in social media captions ("What's your go-to lip combo?"), feature user-generated content, and respond to comments with a friendly and helpful tone.
• •Embrace a Mix of English and Romanian (Strategically): Continue using internationally understood English terms like "Bestseller," "Trending," and "Shop the Look" to convey a modern, global feel, while keeping core descriptions and customer service in clear, accessible Romanian for the local market.
• •Focus on Benefits, Not Just Features: Instead of just saying "highly pigmented," say "Vibrant color in a single swipe." Instead of "long-lasting formula," write "Makeup that stays flawless from your morning coffee to your evening out." This helps customers visualize the results and value in their own lives.

Social Perception

Positive on its own platforms regarding quality and value, but curious and somewhat skeptical on external forums due to universally positive reviews. Perceived as an emerging, professional Romanian brand with international manufacturing practices.

Copy Examples

• •Your daily dose of golden hour. ✨ The Sunset Glow palette isn’t a bestseller by accident. 18 intensely pigmented shades designed to blend like a dream. Premium quality that feels like silk, at a price that makes sense. Tap to make it yours. #NaesiaCosmetics #PremiumMakeup #AffordableLuxury
• •🤫 Psst... Your Exclusive Access to Our Mid-Season Sale is Here. Premium formulas, gentle on your skin, and now up to 30% off. Don't wait.
• •Gentle on Skin. Big on Pigment. Discover our dermatologically-tested, cruelty-free formulas that deliver flawless results without compromise.
• •That real-life filter effect you’ve been looking for. 🤯 Our Filter Effect powder blurs pores and mattifies without the flashback. Who needs filters anyway? 😉 #Naesia #FilterEffect #MakeupHacks #CrueltyFree
• •More Than Makeup. It's a Journey. At NAESIA, we believe premium beauty should empower, not intimidate. We started with a simple idea: to create high-performance, skin-friendly cosmetics at prices for everyone. Because we know your skin tells a story, and feeling powerful starts from within. Discover the NAESIA difference.