Brand Tone

Personal, Creative, and Encouraging

Brand Values

• •Empowerment and Self-Expression
• •Handmade Quality and Craftsmanship
• •Joy and Authenticity
• •Community

Best Practices

• •Always Use "I" and "My": Maintain the personal, artist-driven connection. Phrases like "I designed" or "my latest collection" reinforce that customers are buying from a real person, not a faceless company.
• •Highlight the "Handmade" and "Slow-Made" Process: Consistently use terms like "handcrafted," "small batch," and "slow-made" to emphasize the quality and care that goes into each piece. This justifies the product's value and sets it apart from mass-produced items.
• •Weave in Empowerment: Infuse copy with the core value of empowerment. Use uplifting and encouraging language such as "wear what makes you feel bold," "shine on," or "celebrate you" in captions, descriptions, and emails.
• •Tell Stories: Share the inspiration behind a collection, a "behind-the-scenes" look at the creation process, or how a particular piece is made. This creates a deeper narrative and connection with the audience.
• •Engage with Gratitude: When responding to comments or reviews, maintain a warm and appreciative tone. Thank customers personally and respond to their compliments with genuine enthusiasm, reinforcing the positive and personal brand perception.

Social Perception

The public perception of NaeClayCo is overwhelmingly positive. Customers frequently describe the earrings as "perfect," "cute," and "fabulous," highlighting the high quality and great communication from the seller. The brand is praised as a "top shop for gifts" and customers express a desire to support the small business. Features in online articles position the earrings as elegant, stylish, and suitable for special occasions.

Copy Examples

• •✨ Meet The Bloom Collection! ✨ I poured my heart into crafting these new floral pieces, each one slow-made to help your style blossom. I hope they bring a little sunshine and a lot of confidence to your day. Let your inner shine bloom! #NaeClayCo #HandmadeJewelry #PolymerClayEarrings #SmallBatch #BeBoldBeYou
• •BE BOLD. BE YOU. Unique, handcrafted clay earrings made with heart to empower your self-expression. Shop the latest collection now.
• •The "Azure Arch" Earrings: Make a simple, bold statement. These thoughtfully handcrafted earrings feature a rich, marbled blue inspired by deep ocean waters. Lightweight and nickel-free, they're designed for comfortable, all-day wear so you can feel effortlessly confident. Each pair is unique, just like you.
• •Hi lovely! Just a little note from the studio to thank you for your support. As a special treat, here’s a first look at our upcoming fall collection. These designs are all about warm, cozy vibes and celebrating the beauty of the season. Get ready to find your new favorite pair!
• •At NaeClayCo, we believe in jewelry that empowers. Founded by Nae in Des Moines, IA, each piece is handmade with heart. Our mission is to create unique, wearable art that helps you express your inner shine and feel amazing in your own skin.