Brand Tone

Passionate & Expressive, Personal & Approachable, Inspirational & Uplifting, Authentic

Brand Values

• •Originality & Uniqueness
• •Emotional Connection
• •Quality & Craftsmanship
• •Passion for Art
• •Accessibility

Best Practices

• •Speak from the Artist's Perspective (or a closely aligned voice): Maintain the personal, passionate, and authentic tone established by Nadina. Use 'I' and 'my' when appropriate if speaking as the artist, or ensure the brand voice clearly channels her passion.
• •Emphasize Emotion and Story: Don't just describe the art; describe the feeling it evokes or the inspiration behind it. Art is deeply personal, and the copy should reflect that.
• •Use Vivid and Sensory Language: Appeal to the senses. Talk about textures, the depth of colors, the flow of lines, and the atmosphere the art creates.
• •Maintain an Uplifting and Accessible Tone: Avoid overly technical jargon or an exclusive attitude. Make everyone feel welcome to appreciate and own art. Focus on the joy and beauty art brings.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, in email newsletters, social media captions, and ad copy is harmonious. This builds a strong, recognizable brand identity. Regularly review content to ensure it aligns with the core brand voice.

Social Perception

Appreciation for Aesthetics, Connection with the Artist, Positive & Supportive Community, Perceived as High-Quality Art

Copy Examples

• •Headline: "More Than Just Color. It's a Feeling." Body: "Own a piece of emotion. This original abstract by Nadina isn't just art; it's a unique story whispered in hues and textures, ready to transform your space and spark conversation. Bring home an unparalleled expression, uniquely yours. #NadinaArtOriginal #AbstractEmotion"
• •Headline: "Breathe Life into Your Walls." Body: "Tired of blank spaces? Elevate your home with the vibrant energy of Nadina Art. Our gallery-quality prints capture every intricate detail and passionate stroke of Nadina's original works. Find the perfect piece to reflect your style and inspire your everyday. Shop prints now. #NadinaArtPrints #HomeDecorInspo"
• •Headline: "From Heart, to Canvas, to You." Body: "Ever wonder how a painting comes to life? For Nadina, it's a journey of passion, intuition, and countless hours of dedication. Each piece holds a fragment of that journey. Connect with the story behind the art. Follow @nadinaart for a glimpse into the studio. #NadinaArtJourney #ArtIsPersonal"
• •Headline: "Fresh from the Studio: The New Collection Has Arrived!" Body: "Be the first to experience Nadina's latest explorations in color and form. This limited collection of original paintings and new print releases is brimming with fresh energy. These pieces won't last long – discover your new obsession today. Link in bio! #NadinaArtNewCollection #LimitedEditionArt"
• •Headline: "Find Your Calm. Find Your Fire." Body: "Art has the power to shape your environment and influence your mood. Whether you seek a serene escape or a burst of vibrant energy, Nadina Art offers a spectrum of emotions captured on canvas. Which piece speaks to you? Explore the collections. #NadinaArtMood #ArtForWellbeing"