Brand Tone

Enthusiastic, celebratory, and deeply personal, characterized by a friendly and approachable style using informal language, exclamation points, and emojis to convey excitement and happiness.

Brand Values

• •Thoughtfulness
• •Celebration
• •Connection
• •Inclusivity

Best Practices

• •Create a "Voice" Chart: Define the brand's personality with a simple chart (e.g., "We are: Enthusiastic, Caring, Celebratory. We are not: Formal, Generic, Salesy"). Use this as a guide for anyone writing content.
• •Embrace User-Generated Content (UGC): Encourage customers to share photos of them receiving their gift boxes. Re-posting this content with their permission reinforces the brand's values of connection and celebration authentically.
• •Engage with Questions: Actively use questions in social media copy (e.g., "What's the best birthday gift you've ever received?") to encourage interaction and make the brand feel like a community hub for celebration.
• •Maintain Visual Consistency: Use a consistent color palette and photo style that reflects the brand's cheerful and celebratory tone. Bright, clean, and happy visuals should be the standard across all platforms.
• •Focus on "The Why": In every piece of copy, go beyond describing the product (the "what") and focus on the emotional benefit (the "why"). Instead of "Breakfast box with juice and toast," write "Start their day with a smile and a box full of love." This keeps the tone personal and value-driven.

Social Perception

Positive, with customers perceiving the brand as a provider of beautiful, high-quality, and emotionally resonant gifts that facilitate connection and celebration. Engagements frequently involved positive comments, user tagging, and inquiries about products, indicating appreciation.

Copy Examples

• •Love is in the details! ❤️ Surprise your favorite person with a breakfast that says 'I love you' in every bite. Our anniversary box is filled with everything you need to start a day of celebration. DM us and let's create an unforgettable moment together! #NadieSinRegalo #Aniversario #RegaloPersonalizado
• •Another year, another reason to celebrate BIG! 🎉 Make their birthday morning as special as they are with a surprise box filled with joy, treats, and lots of love. What would you put in their perfect birthday box? Let us know! #FelizCumpleaños #DesayunoSorpresa #RegalaFelicidad
• •Who in your life deserves a little surprise? A 'just because' gift is sometimes the best kind. Our mission is simple: to make sure no one goes without feeling special. Tag someone who makes your world better! 👇 #NadieSinRegalo #Sorpresa #RegalosConAmor
• •Your wish is our command! ✨ From their favorite snacks to a mug with that special photo, every box we create is as unique as the person receiving it. Let's design the perfect gift together. Send us a message to get started! #HechoConAmor #RegaloUnico #Personalizado
• •This Valentine's Day, say it with more than words. Say it with coffee, croissants, and chocolate! 😍 There's still time to schedule a delivery that will make their heart skip a beat. Don't let your special someone go without a gift! #SanValentin #DesayunoRomantico #NadieSinRegalo