Brand Tone

Creative & Artistic, Personal & Authentic, Unique & Eclectic, Passionate, Approachable & Friendly, Slightly Edgy & Quirky (in some collections)

Brand Values

• •Artistic Expression
• •Family & Connection
• •Originality & Uniqueness
• •Journey & Experience
• •Customer Appreciation

Best Practices

• •Always Lead with Passion: Whether describing a product or sharing an update, let the genuine enthusiasm for art, photography, and the creative process shine through. This aligns with their story.
• •Emphasize Originality: Highlight that these are original creations, hand-drawn, or based on personal photography and experiences. Use phrases like "From our sketchbook to your home," or "Captured from our travels."
• •Maintain a Personal Connection: Continue to use "we," "our," and share small anecdotes or inspirations behind the pieces (like Ken's X-Men inspiration or Tessa's street photography focus) to reinforce the family-owned, personal brand.
• •Be Descriptive and Evocative: For art and photography, use language that paints a picture and conveys the mood or story behind the piece (e.g., "eerie touch," "humor in it," "intricately drawn").
• •Ensure Visual Consistency: While the products are eclectic, the overall presentation of copy (font choices on images, style of captions) should have a recognizable Nadia's Paige feel – perhaps slightly artistic, clean, and authentic.

Social Perception

Positive for Niche Products, Seen as a Small, Independent Creator, Potentially Niche Audience

Copy Examples

• •Lost in the details of our latest piece, 'City Dreams.' Ken's fascination with urban textures comes alive in this print, a memory from a city that never sleeps. Bring a piece of our journey into your home. Explore the collection on nadiaspaige.com. #ArtisticJourney #NadiasPaige #WallArt #SupportSmallArt
• •Unleash your inner artist! 🎨 Our 'Enchanted Forests' coloring collection, hand-drawn by Tessa, invites you to a world of calm and creativity. Download, print, and color your escape. Perfect for a mindful moment. #ColoringPages #PrintableArt #NadiasPaige #CreativeEscape #MindfulColoring
• •Wearable art that tells a story. Our 'Traveler's Compass' hoodie features a design born from our adventures around the globe. Cozy, unique, and designed for dreamers and explorers alike. Unisex fit for shared journeys. Find yours at Nadia's Paige. #NadiasPaigeArt #UnisexFashion #ArtisticApparel #VeteranOwned
• •Nadia's Paige: A family-owned art & photography boutique by Ken & Tessa. Sharing our journey through original art, prints, creative coloring pages, and unique apparel. Inspired by life, made with passion. ✨ nadiaspaige.com
• •Dare to explore the shadows? Our 'Dark Collection' features Ken's evocative black and white photography, capturing eerie beauty and untold stories. Perfect for those who appreciate a different perspective. Limited prints available. Discover the mysterious side of Nadia's Paige. #DarkPhotography #FineArtPrints #EerieBeauty #NadiasPaigeNoir