Brand Tone

Approachable & Relatable, Trendy & Youthful, Confident & Playful, Informative & Reassuring

Brand Values

• •Quality & Durability
• •Affordability & Accessibility
• •Practicality & Everyday Luxury
• •Inclusivity
• •Transparency

Best Practices

• •Embrace Relatability: Use everyday language, humor (like the "girl math" approach), and scenarios that resonate with the target audience. Avoid overly formal or technical jargon.
• •Highlight Key Differentiators Consistently: Always weave in terms like "waterproof," "tarnish-free," "hypoallergenic," and "affordable" as core selling points.
• •Show, Don't Just Tell (Especially on Visual Platforms): Use playful and demonstrative language that complements visual content showcasing the jewelry's durability and style in real-life situations.
• •Maintain an Upbeat and Confident Voice: Project positivity and assurance in the product's quality and the brand's promise. This builds trust and excitement.
• •Be Approachable in Interactions: When responding to comments or DMs, maintain a friendly, helpful, and personal tone, reflecting the founder's own approachable style.

Social Perception

Positive Overall, Innovative & Modern, Good Value, Responsive Customer Service, Area for Improvement (for some U.S. customers)

Copy Examples

• •Life doesn't pause for a little rain, and neither should your sparkle. ✨ Our waterproof jewels are made for every moment, come shine or downpour. #NadareCo #WaterproofJewelry #EverydayLuxury
• •Gym sweat? ✅ Shower stream? ✅ Still shining? ✅✅ That's the Nadare Co. promise. Affordable, tarnish-free jewelry that keeps up with YOU. #NadareJewelry #BuiltToLast #AffordableGlam
• •Meet Your New Everyday Obsession. ✨ Dive into our latest collection of waterproof, life-proof jewelry. Because looking good shouldn't be a hassle. Shop Nadare Co. now!
• •Still thinking it over? Your Nadare Co. sparkle is waiting (and it's waterproof!). 😉
• •Adventure-proof your accessories! ✈️ Our tarnish-free and waterproof jewelry means you can explore without a worry. Pin your faves for your next getaway. #NadareCo #TravelJewelry #WaterproofTarnishFree