Brand Tone

personal, gentle, and creative

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Passion
• •Uniqueness & Individuality
• •Joy & Coziness
• •Community

Best Practices

• •Write in the First Person: Always use "I" and "my" when talking about the creative process and the brand's story. This maintains the personal, founder-led voice.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product, share the inspiration behind it or the feeling you hope it evokes. Talk about the joy of creating and the warmth of the materials.
• •Use Sensory and Emotive Language: Employ words that trigger feelings of touch, comfort, and emotion. Use adjectives like "cozy," "soft," "gentle," "vibrant," and "heartfelt" to describe products and the brand experience.
• •Show, Don't Just Tell, the Handmade Process: Regularly share behind-the-scenes content. Captions should explain the time, skill, and passion invested in each item, reinforcing the value of craftsmanship.
• •Engage Like a Friend: In comments, DMs, and community interactions, maintain a warm, approachable, and grateful tone. Address people by name and answer questions with genuine care, strengthening the community feel.

Social Perception

The public perceives Nada as a genuine and artistic small business. Customers and followers often praise the beauty and quality of the products. The brand is seen as trustworthy and relatable because the creator is visible and actively engages with her audience. This direct interaction fosters a sense of loyalty and positive sentiment. The perception is that of a "slow fashion" brand, valued for its sustainable and personal approach in contrast to fast fashion.

Copy Examples

• •Wrapped in warmth, made by hand. Our cozy balaclava isn’t just an accessory; it’s a hug for your head on chilly days. Each stitch is woven with care, just for you.
• •From a simple ball of yarn to your new favorite accessory. This is where the magic happens – my little corner of the world, filled with color, creativity, and a whole lot of passion. Thanks for being part of the journey.
• •Nada began with a pair of needles and a dream. I believe in the simple beauty of handmade things and the joy they bring. Every piece you see here is a part of my story, crafted with hope and care, ready to become a part of yours.
• •Tired of the ordinary? Discover pieces as unique as you are. Our latest collection of hand-knitted treasures is here to add a touch of handmade elegance to your wardrobe. Limited pieces available.
• •Watch this yarn transform! ✨ POV: you found the perfect, cozy, handmade accessory. #knitting #handmade #slowfashion #craft