Brand Tone

Evocative & Romantic, Artisanal & Cultured, Elegant & Relaxed, Personal & Story-driven, Confident & Distinct

Brand Values

• •Heritage & Lineage: Honoring their great-grandmother and the women of their family is a core value. Preserving cultural heritage in their designs is explicitly stated.
• •Craftsmanship & Quality: Commitment to "couture details, motifs and embroidery, fine tailoring," and working with artisans in Istanbul. They use "exquisite fabrics" and focus on "tailored craftsmanship."
• •Authenticity & Intention: Nackiyé is "made with intention — a true sense of place — and speaks to everyday attitudes." Their designs are deeply connected to their personal geographies.
• •Ethical & Cultural Sustainability: Preserving artisan traditions, supporting diverse communities, and creating clothes meant for longevity, to be "passed down from mother to daughter." They produce small quantities to avoid wastage.
• •Joy & Simple Delights: The brand aims to capture "a renaissance of simple delights" and the feeling of escapism and naive simplicity of the Eastern Mediterranean.
• •Feminine Strength & Sensibility: Inspired by strong women in their family and aiming to instill this "will and feminine sensibility" into each piece.

Best Practices

• •Embrace Storytelling: Every piece of copy, from product descriptions to social media posts, should weave in elements of the Nackiyé narrative – the family heritage, Istanbul's inspiration, the artisanal process.
• •Use Sensory & Evocative Language: Appeal to the senses. Describe the feel of fabrics ("touch of silk on salty skin"), the visual inspiration (colors, light, scenery), and the emotions the clothes evoke ("dignified and joyful").
• •Highlight Artisanship & Heritage Details: Consistently mention the craftsmanship, the connection to traditional techniques, and the cultural significance behind motifs or silhouettes. Use terms like "handcrafted," "couture details," "artisanal."
• •Maintain an Elegant & Cultured Vocabulary: Choose words that reflect sophistication, artistry, and a deep appreciation for culture, avoiding overly casual or slang terms. The tone should feel personal yet refined.
• •Connect with Values: Ensure the copy implicitly or explicitly reflects Nackiyé's core values such as sustainability (longevity of pieces, preserving crafts), authenticity (true sense of place), and feminine strength.

Social Perception

Luxurious & Unique, Culturally Rich & Evocative, Artistic & Statement-Making, For the Modern Globetrotter, High Quality & Well-Crafted

Copy Examples

• •Instagram Post (Image: A woman in a flowing Nackiyé kaftan on a sun-drenched Mediterranean terrace): Chasing the last light, wrapped in stories whispered down through generations. Our [Kaftan Name] Kaftan, a memento of simple delights and the enduring spirit of the women who inspire us. Discover the heritage woven into every thread. #Nackiye #ArtisanalLuxury #MediterraneanSoul #TimelessElegance
• •Website Product Description (For a silk blouse with unique embroidery): The [Blouse Name] Blouse: A canvas of pure silk, brought to life by the hands of Istanbul's master artisans. Inspired by the intricate patterns of [mention specific inspiration, e.g., Ottoman tiles, Sufi motifs], each stitch tells a story of heritage and meticulous craft. Designed not just to be worn, but to be treasured – a whisper of poetry against the skin. #NackiyeHeritage #SilkStories #ConsciousCraftsmanship
• •Email Newsletter Subject: An Invitation: Discover the Soul of Istanbul with Nackiyé Body Snippet: Dear [Customer Name], Journey with us to the heart of our inspiration. Our latest collection is a love letter to Istanbul – its vibrant chaos, its serene beauty, its timeless artistry. Feel the city's pulse in every hand-finished detail, every carefully chosen fabric. These are more than clothes; they are pieces of our story, waiting to become part of yours. Explore 'A Renaissance of Simple Delights'...
• •Brand Story Snippet (for "About Us" or a feature): Nackiyé began as a whisper – a memory of our great-grandmother, a woman of striking grace and quiet strength. Today, it's a conversation between past and present, a celebration of the enduring artistry of our Turkish homeland. We create garments with intention, each piece a tribute to the women who came before us and the vibrant culture that shapes us. It's a journey of 'Neptunian romance,' woven with threads of heritage and simple, profound joys.
• •Social Media Ad (Short Video showcasing movement of a dress): Text Overlay: Nackiyé: Where Heritage Moves You. Caption: Fluid forms, timeless traditions. Experience the Nackiyé silhouette – crafted with soul in Istanbul, designed to move with you through every cherished moment. Effortless elegance, rooted in story. #Nackiye #MadeInIstanbul #ArtisanFashion #WearableArt