Brand Tone

Professional & Ambitious, Engaging & Community-Focused, Energetic & Passionate, Approachable & Authentic, Informative

Brand Values

• •Competitiveness & Excellence: Striving to be among the best in every game they compete in.
• •Professionalism: Maintaining high standards in their operations, player conduct, and partnerships.
• •Community: Building and nurturing a strong relationship with their fanbase.
• •Growth & Development: Supporting players and aiming for continuous improvement.
• •Passion for Esports: A genuine love for gaming and the competitive scene.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, style, approved terminology, and common phrases. Share this with everyone creating content.
• •Know Your Audience, Know Your Platform: While maintaining core consistency, adapt the tone slightly for different platforms. For example, Twitter can be more immediate and use more slang, while official website announcements should remain more formal and professional. TikTok can be more playful.
• •Prioritize Key Values: Ensure the copy consistently reflects GamerLegion's core values like competitiveness, professionalism, and community. For instance, even in defeat, the message should focus on learning, resilience, and future ambition.
• •Train Your Team: Anyone writing or creating content for GamerLegion (social media managers, content creators, etc.) should be trained on the brand voice and have access to the guide. Regular reviews can help maintain consistency.
• •Review and Iterate: Regularly review published content across all channels to check for tonal consistency. Gather feedback and be willing to refine the brand voice as the organization evolves, always ensuring it remains authentic to GamerLegion's identity and resonates with the esports community.

Social Perception

GamerLegion is perceived as a legitimate and competitive esports organization, particularly recognized within the Counter-Strike, Apex Legends, and Rainbow Six Siege communities. Fans appreciate their commitment to competing at a high level. The brand is seen as professional and aligned with typical esports aesthetics and communication styles. Like most esports teams, perception is heavily tied to their competitive success; positive results generally lead to positive sentiment, and vice-versa. There's an expectation from the community for them to maintain a strong presence and achieve good results in tournaments.

Copy Examples

• •IT'S GAME DAY! 🔥 The Legion is ready to dominate the server. Tune in live at [Time] [Timezone] on [Platform] and bring the noise! #GLWIN #Esports #WeAreTheLegion
• •ICE IN HIS VEINS! ❄️ [Player Name] delivered a stunning clutch performance in yesterday's crucial match. True skill, dedication, and the heart of a champion. #GamerLegion #PlayerHighlight #[Game]
• •The roar of the Legion is YOU! What was your favorite moment from our last tournament? Share your highlights in the comments below! 👇 #GLCommunity #FanLove
• •Proud to power our journey with [Partner Brand]! Their cutting-edge [product/service] gives our players the edge they need to compete at the highest level. Together, we strive for victory. #Partnership #Esports #[PartnerBrand]
• •Rep The Legion! 🛡️ Our new [Merch Item] just dropped. Gear up and show your support as we battle our way to the top. Limited stock available – grab yours now! [Link to Shop] #GamerLegionMerch #WearTheWin