Brand Tone

friendly, supportive, and practical

Brand Values

• •Comfort
• •Quality & Affordability
• •Customer-Centricity
• •Empowerment

Best Practices

• •Prioritize "Comfort" in Messaging: Always lead with comfort as the primary benefit. Use sensory words like "soft," "breathable," "smooth," and "lightweight" to describe the feel of the products. This reinforces the brand's core value.
• •Maintain a Supportive and Friendly Tone: Write as if you are talking to a friend. Use encouraging, positive, and relatable language. Ask questions in social media captions to foster engagement and build a sense of community.
• •Highlight Practical Benefits: Focus on how the product solves a problem or improves the customer's day. Use phrases like "no-show under leggings," "stays in place all day," and "perfect for everyday wear" to connect the product features to real-life scenarios.
• •Incorporate Customer Feedback and Reviews: Authentically use snippets of positive customer reviews in marketing copy. This validates the brand's claims and builds social proof, reinforcing the value of being customer-centric.
• •Emphasize Value and Quality: Clearly communicate the value proposition. Phrases like "quality that lasts," "value packs," and "an affordable luxury" can convey that the customer is making a smart purchase without sacrificing quality for price.

Social Perception

The public and customer perception of Nabtos is largely positive, viewing it as a reliable source for comfortable and affordable basic underwear. Customers appreciate the brand's focus on practical features and value. While not positioned as a high-end luxury brand, it has successfully carved out a niche as a go-to for everyday essentials. The occasional quality control issues are noted by some customers but do not seem to overshadow the general satisfaction with the products' comfort and value.

Copy Examples

• •Your Daily Dose of Comfort. Life's complicated enough. Your underwear shouldn't be. Our signature cotton briefs are designed with your day in mind—impossibly soft, incredibly breathable, and so comfortable you'll forget they're even there. Experience the Nabtos difference.
• •The Foundation of a Great Day. It all starts with the first thing you put on. Choose comfort. Choose confidence. Our seamless hipsters provide a smooth silhouette under any outfit and the freedom to move without limits. Feel supported, feel powerful.
• •Made for Women, by People Who Listen. You spoke, we listened. Our latest collection was developed directly from your feedback because the best ideas come from the women who wear our underwear every day. Discover the styles you asked for, crafted with the Nabtos comfort you trust.
• •Comfort That Doesn't Quit. From your morning workout to your evening wind-down, our activewear and underwear are built to keep up. With breathable, flexible fabric that stays in place, you can focus on your life, not your lingerie. Ready for anything? So are we.
• •End the Search for the Perfect Fit. Available in a wide range of sizes and styles, finding your perfect pair has never been easier. Soft, stretchy, and true-to-size, our panties are made to fit every body beautifully. Join the thousands of women who've found their everyday favorite.