Tono de Marca

Artisanal and Conscious, characterized by a refined, personal, and responsible voice that is deeply connected to craftsmanship, sustainability, and narrative-driven exclusivity.

Valores de Marca

• •Sustainability
• •Craftsmanship & Heritage
• •Uniqueness & Individuality
• •Inclusivity

Mejores Prácticas

• •Always connect the product back to the core values, selling sustainability, craftsmanship, and a unique story, echoing the brand's "why" in every piece of copy.
• •Employ an artisanal lexicon using words like "handcrafted," "workshop," "woven," "reclaimed," "textiles," "story," and "heritage" to maintain the brand's personal and artisanal tone, avoiding generic corporate jargon.
• •Consistently use phrases like "one-of-a-kind," "unique piece," and "no two are alike" to emphasize scarcity and uniqueness, reinforcing the exclusivity of the products and justifying their value.
• •Whenever possible, be specific about the source of upcycled fabrics, such as "crafted from the dormant stock of a luxury fashion house" or "reimagined from vintage denim," to add authenticity and depth.
• •Maintain a refined, calm, confident, and sophisticated voice in all copy, avoiding overly casual slang, excessive exclamation points, or high-pressure sales tactics, to match the elegance of the Parisian-made product.

Percepción Social

Perceived as a niche, high-end artisanal label, rather than a mainstream fashion house. Customers likely view it as an ethical and sustainable choice, appealing to those who value unique design, environmental responsibility, and the inherent story behind each garment, enhanced by the prestige associated with Parisian craftsmanship.

Ejemplos de Copy

• •From our Parisian workshop to your wardrobe. This is not just a jacket; it's a story woven from reclaimed fabrics, each with a past of its own. Designed to be timeless, made to be unique. Wear a piece of our circular vision. #NabouParis #UpcycledCouture #MadeInParis
• •The 'Héritage' Jacket is a testament to mindful creation. Handcrafted from a unique patchwork of upcycled denim, this unisex piece is designed for a universal fit. No two jackets are the same. By choosing this garment, you are not only embracing a unique style but also supporting a fashion ecosystem where nothing is wasted.
• •Nabou Paris: Where Heritage Meets Circularity. We create unique, unisex garments from existing materials, inspired by a grandmother's lesson: make it beautiful, make it last.
• •New One-of-a-Kind Pieces Have Arrived | The Art of Upcycling
• •Tired of fast fashion? Discover jackets that tell a story. Nabou Paris creates one-of-a-kind, unisex pieces from upcycled fabrics in our Paris workshop. Conscious. Timeless. Unique. Shop the collection.