Brand Tone

Caring, Trustworthy, and Educational.

Brand Values

• •Natural & Ecological
• •Effectiveness & Therapeutic Action
• •Gentleness & Safety
• •Respect for Body and Environment
• •Transparency & Honesty
• •Cruelty-Free

Best Practices

• •Empathize and Validate: Always address customer concerns with understanding and empathy, especially when discussing sensitive skin issues. Use phrases that acknowledge their struggles (e.g., "We know how challenging sensitive skin can be...").
• •Educate, Don't Just Sell: Provide valuable information about skin health, ingredients, and routines. Position content as helpful advice rather than just a product pitch. Link to blog posts or ingredient glossaries.
• •Prioritize Transparency: Be open about ingredients, certifications, and the origin of the brand. Share real customer testimonials and experiences (with permission) to build trust.
• •Use Gentle and Positive Language: Reflect the nature of the products in the language. Avoid aggressive sales tactics or overly clinical jargon. Focus on words like "soothe," "calm," "nourish," "gentle," "pure," "relief."
• •Maintain Consistency Across All Channels: Ensure the caring, trustworthy, and educational tone is evident on the website, all social media platforms (adapting to the specific format, e.g., TikTok vs. blog), customer service interactions, and packaging. This creates a unified and recognizable brand voice.

Social Perception

Naáy Chile is generally perceived very positively by its customers and the public that interacts with the brand. Effective Solution for Difficult Skin Conditions: Many customers see Naáy as a brand that finally provides relief for persistent skin issues like dermatitis, rosacea, and extreme dryness when other products have failed. Testimonials often express gratitude and relief. High Quality and Natural: Users associate the brand with high-quality, natural, and organic ingredients, which they trust for themselves and their children. Trustworthy and Reliable: The consistent positive results shared by users, along with the brand's transparency, contribute to a perception of trustworthiness. Caring and Empathetic: The brand's focus on sensitive skin and its supportive communication style resonate well with users who often struggle to find suitable products. Inclusive: The 2017 campaign featuring a model with Down syndrome was praised for its inclusivity and tenderness, enhancing the brand's caring image. Specialist in Sensitive Skin: The brand has successfully carved out a niche as an expert in caring for the most sensitive and demanding skin types.

Copy Examples

• •Headline: Tired of skin that reacts to everything? Discover the gentle power of Naáy. Body: We understand sensitive skin. That's why our Recuperadora Emulsion, with soothing Avena and regenerative Aloe Vera, is formulated to calm, repair, and bring comfort back to your skin. Real results, naturally. Learn more about its benefits on our blog. Call to Action: Find Your Skin's Peace.
• •Headline: Rosacea relief is possible. Trust Naáy's 18 years of natural expertise. Body: Don't let rosacea dictate your days. Our specialized line is crafted with ecologically certified ingredients, free from irritants, to reduce redness and soothe your skin. See the difference pure, therapeutic care can make. Call to Action: Explore our Rosacea Solutions.
• •Headline: What goes into your baby's skincare? At Naáy, only the purest nature. Body: Your baby's delicate skin deserves the best. Our baby line, loved by parents across Chile, uses ingredients like organic Calendula and Jojoba to nourish and protect without harsh chemicals. Because we care for their skin like our own. Call to Action: Shop Gentle Baby Care.
• •Headline: Know Your Skin, Love Your Skin. Take the Naáy Skin Type Test. Body: Understanding your skin is the first step to effective care. Our quick online test helps you identify your skin's unique needs so you can choose the perfect ecological products from our range. Empower yourself with knowledge! Call to Action: Take the Test Now.
• •Headline: The Secret to Our Formulas? Nature's Most Powerful Healers. Body: From the potent calming effects of our Avena Sativa to the deep hydration of Shea Butter, every Naáy product is a testament to the power of nature. We meticulously select certified organic ingredients to deliver visible, therapeutic results for even the most demanding skin. Discover what makes us different. Call to Action: Uncover Our Ingredients.