Brand Tone

Creative & Artistic, Community-Oriented, Inspirational & Serene, Modern & Lifestyle-focused, Approachable & Inclusive

Brand Values

• •Art & Creativity
• •Community & Connection
• •Functionality & Style
• •Meaningful Experiences
• •Everyday Beauty

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand’s personality traits (e.g., artistic, serene, community-focused), corresponding tone characteristics (e.g., inspirational, calm, inclusive), and examples of words/phrases to use and avoid. Share this with anyone creating content.
• •Embrace Storytelling: Connect with your audience by weaving narratives around your products, the inspiration behind them (like the Spitalfields Market story), and how they fit into the customer's lifestyle. This reinforces values like "meaningful connections" and "everyday beauty."
• •Use Evocative and Sensory Language: Words like "radiates," "calm," "connection," "serenity," "vibrant" (as used in their "About Us" and product descriptions) help to create an immersive and artistic feel. Appeal to the senses to make the copy more engaging.
• •Maintain a Consistent "Community" Feel: Actively use inclusive language ("Join us," "We believe," "Our community"). Encourage interaction (e.g., using #OutnAboutLife) and reflect this welcoming, shared-experience tone in all communications, from social media captions to email newsletters.
• •Align Visuals and Text: Ensure that the tone of your copywriting is consistently matched by the style of your photography, graphics, and overall visual identity. For an art-infused brand, this synergy is crucial for a cohesive and authentic perception.

Social Perception

A brand that offers unique, art-driven lifestyle products, carving a niche in the Indian market by focusing on art-inspired lifestyle products and community building.

Copy Examples

• •Instagram Post (New T-Shirt Launch): "Unfold your story with our new 'Serene Canvas' tee. Crafted for dreamers and doers, it’s more than a t-shirt – it’s a wearable piece of art that moves with you. Where will your OutnAbout journey take you today? ✨ #OutnAboutLife #ArtYouCanWear #EverydayBeauty"
• •Website Banner (Homepage): "Infuse Your Everyday: Discover artful essentials designed to bring beauty and connection to your daily adventures. Shop OutnAbout – Live Creatively."
• •Product Description (Notebook): "The 'Idea Weaver' Notebook: Your space for fleeting thoughts, grand designs, and quiet reflections. Let its art-inspired cover spark your next moment of genius. #OutnAboutStationery #CreateConnectInspire"
• •Email Newsletter Subject: "🍂 Embrace the Art of Autumn with OutnAbout's New Collection!" (Body Snippet): "Hello [Customer Name], feel the calm and connection of the season with our latest arrivals. Each piece is thoughtfully designed to blend artistic expression with everyday functionality, helping you find beauty wherever you go. Join our community of art lovers..."
• •Facebook Ad (Targeting young professionals/creatives): "Tired of the mundane? OutnAbout brings art to your essentials. From statement tees to inspiring stationery, elevate your style and workspace. Look good, feel comfortable, live beautifully. Explore the collection -> [Link] #OutnAboutIndia #ArtMeetsLife"