Brand Tone

A blend of practical/solution-oriented and youthful/approachable. The core message is about providing a solution, but the delivery, especially on TikTok, is modern and engaging. The "three young entrepreneurs" backstory adds a relatable and aspirational element.

Brand Values

• •Problem Solving: Focused on providing a tangible solution to motion sickness.
• •Effectiveness: Emphasizing the high success rate (95%) of their product.
• •Accessibility/Inclusivity: Highlighting that the glasses can be used by a wide age range and over prescription glasses.
• •Innovation: Offering a modern, drug-free alternative to traditional motion sickness remedies.
• •Entrepreneurial Spirit: The founders' story suggests values of ambition, motivation, and a desire to build something new.
• •Customer Trust: Offering free shipping, a reflection period, and showcasing positive testimonials.

Best Practices

• •Know Your Audience, Know Your Platform: Adapt the core message to the platform. Keep it informative and reassuring on the website, but more informal, energetic, and visual on TikTok.
• •Focus on the Solution, Highlight Benefits: Consistently emphasize how MotionBrillen solves the problem of motion sickness and the positive outcomes (e.g., enjoying travel, no side effects).
• •Maintain a Reassuring & Trustworthy Voice: Use clear language, cite the 95% effectiveness where appropriate, and be transparent (e.g., how it works, founder story).
• •Inject Youthful Energy (where appropriate): Especially on social media, use relevant slang (if natural), emojis, and a slightly more enthusiastic tone to connect with a younger demographic, reflecting the founders' entrepreneurial spirit.
• •Be Consistent with Key Phrases & Selling Points: Regularly use terms like "Dé oplossing tegen reisziekte," "95% effectief," "drug-free," across all communications to reinforce brand identity and product benefits.

Social Perception

Customers (based on site testimonials and similar product reviews): Those who have tried the product (or similar ones) and found it effective seem very positive and relieved to have found a solution, especially for children. General Public/Potential Customers: There's curiosity about the product, as seen in TikTok comments like "serieus werkt dit?" (seriously does this work?). The general concept of anti-motion sickness glasses is known, but specific brand awareness for MotionBrillen might still be growing. Some skepticism or mixed experiences exist regarding similar products in the broader market, with comments on effectiveness and aesthetics. The unique look of the glasses can be a point of discussion; some find them unusual-looking. The brand's own TikTok presence shows good engagement, suggesting a positive or intrigued reception within that platform's audience. The origin story of young entrepreneurs could foster a supportive perception.

Copy Examples

• •Headline for Social Media Ad: "Wave goodbye to travel sickness! 👋 Our Motion Glasses are here to save your journey. 95% effective, 100% adventure-ready! #MotionBrillen #TravelHappy #NoMoreNausea"
• •Website Product Description Snippet: "Don't let motion sickness dictate your plans. MotionBrillen offers a revolutionary, drug-free solution. Simply wear for 10-12 minutes and feel the difference. Ready for smooth sailing (and driving, and flying!)? You bet."
• •TikTok Video Caption Idea: "POV: You actually ENJOYING the backseat thanks to MotionBrillen 😎. Last van wagenziekte? (Suffer from car sickness?) We got you! Link in bio! #MotionSicknessRelief #RoadtripEssentials #GadgetGoals #MotionBrillen"
• •Email Subject Line for Promotion: "Finally! Enjoy Every Trip Nausea-Free (Thanks, MotionBrillen!)"
• •Instagram Bio: "🇳🇱 Your go-to for motion sickness relief! ✨ Effective & stylish anti-nausea glasses. Adventure awaits, leave the sickness behind! 👇 Shop now! #MotionBrillen"