Brand Tone

Authentic & Respectful, Informative & Educational, Professional & Trustworthy, Appreciative & Passionate, Personal (via Erick Begay)

Brand Values

• •Authenticity: The core value is offering genuine, handmade Native American art. This is repeatedly emphasized across all platforms.
• •Quality Craftsmanship: Commitment to high-quality materials (sterling silver, 14k gold, genuine gemstones) and skilled artistry.
• •Cultural Heritage & Respect: Promoting and preserving Native American artistic traditions and ensuring artists are recognized.
• •Integrity & Trust: Building trust through transparent descriptions, fair practices, and excellent customer service, as evidenced by high seller ratings and positive reviews.
• •Artistic Excellence: Showcasing unique, often award-winning, pieces and highlighting the skill of the artists, including Erick Begay himself.

Best Practices

• •Prioritize Authenticity and Detail: Always emphasize the handmade nature of the items and the Native American artists who create them. Provide specific details about materials, techniques (e.g., tufa cast, inlay), and the tribal affiliation of the artist where possible.
• •Maintain a Respectful and Appreciative Voice: Use language that honors the cultural significance of the art and the skill of the artisans. Avoid clichés or overly commercial language that could diminish the art's intrinsic value.
• •Educate and Inform: Incorporate educational elements into product descriptions and marketing content. Share stories about the artists, the meaning behind designs, or the history of certain art forms. This reinforces expertise and adds value beyond the product itself.
• •Showcase Erick Begay's Expertise and Passion: Leverage Erick Begay's personal story, his Navajo heritage, and his own award-winning artistry to build a personal connection and reinforce the brand's authority and passion.
• •Be Transparent and Build Trust: Ensure all claims about materials, origin, and craftsmanship are accurate. Highlight positive customer reviews and seller ratings to reinforce trustworthiness. Clearly state if a piece is vintage or contemporary.

Social Perception

Highly Reputable, Trusted Seller, Source of Unique & Beautiful Items, Knowledgeable & Passionate, Supportive of Native Artists

Copy Examples

• •Headline: Own a Piece of Living History: Authentic Native American Art, Handcrafted with Tradition. Body: Discover the enduring spirit and artistry of Native American cultures at N8tiveArts.com. Each piece in our collection is genuinely handmade by talented Indigenous artists, carrying generations of skill and storytelling. From intricate silverwork to vibrant pottery, find a treasure that speaks to you.
• •Headline: The Soul of the Southwest: Award-Winning Jewelry by Master Silversmith Erick Begay. Body: Experience the masterful craftsmanship of Navajo artist Erick Begay. With decades of dedication to his heritage and art, Erick pours his soul into every piece, using only the finest sterling silver, 14k gold, and high-grade natural gemstones. Explore his collection and wear a story of tradition and excellence.
• •Headline: More Than Adornment: Understanding the Symbolism in Native American Jewelry. Body: At N8tiveArts.com, we believe in the stories behind the art. Our blog explores the rich symbolism and cultural significance woven into each handcrafted piece. Learn about traditional techniques, the meaning of different stones, and the artists who keep these traditions alive. Shop with deeper appreciation.
• •Headline: Heirloom Quality, Authentically Sourced: Your Trusted Gallery for Native American Treasures. Body: For over two decades, N8tiveArts.com has been dedicated to offering the finest, authentic Native American art. As a Navajo-owned gallery, we guarantee each piece is handmade by Indigenous artisans, ensuring both quality and cultural integrity. Invest in art that lasts lifetimes.
• •Headline: From Our Hands to Yours: The Beauty of Zuni Fetishes and Navajo Pottery. Body: Explore a curated selection of traditional Zuni fetish carvings, believed to embody the spirit of the animal, and exquisite Navajo pottery, each piece a testament to the artist's skill. At N8tiveArts.com, every item is a genuine expression of Native American artistry, ethically sourced and respectfully presented.