Brand Tone

Authentic & Heritage-Rich, Empowering & Proud, Respectful & Connected to Nature, Luxurious & High-Quality, Educational & Storytelling

Brand Values

• •Cultural Preservation & Representation
• •Ancestral Wisdom
• •Sustainability & Ethical Sourcing
• •Authenticity & Uniqueness
• •Community & Giving Back
• •Holistic Well-being
• •Empowerment

Best Practices

• •Embrace Storytelling: Continuously weave the brand's origin story, the cultural significance of ingredients, and the founder's vision into all communications. Every product has a story linked to heritage.
• •Prioritize "We" and Community: Use inclusive language that reflects the brand's connection to Indigenous communities and its mission of empowerment. Highlight collaborations and the "Giving Back" initiatives.
• •Educate with Respect: When discussing traditional knowledge and ingredients, do so in a way that is informative and honors their sacredness. Explain the "why" behind the ingredients and practices.
• •Visually Align with Values: Ensure all imagery and branding (colors, fonts, photography) reflect the blend of natural, earthy elements with a touch of luxury, while authentically representing diverse Native American beauty.
• •Be an Advocate: Consistently use the platform to champion Indigenous voices, celebrate cultural uniqueness, and raise awareness about important community issues, reinforcing the brand's deeper purpose beyond just selling products.

Social Perception

N8iV Beauty is perceived as a pioneering and culturally significant brand that is breaking barriers for Indigenous representation in the beauty industry. Customers and media seem to connect with the founder's passion and the brand's authentic story. The use of unique, traditional ingredients like acorn oil generates interest and is seen as a key differentiator. There's an appreciation for the brand's commitment to social causes and giving back to Indigenous communities. The brand is viewed as a vehicle for cultural education and sharing Indigenous wisdom with a wider audience. The association with luxury and presence in major retailers and spas elevates its perception.

Copy Examples

• •Headline: Unlock Ancestral Radiance. N8iV Beauty: Skincare born from generations of wisdom. Body: Discover the secret of acorn oil, a sacred ingredient cherished by our ancestors for its profound skin-renewing power. Experience luxury skincare that honors heritage and empowers your unique glow.
• •Social Media Post: More than just beauty, it's a reclamation. N8iV Beauty is proud to be the first Native woman-owned skincare brand infusing ancient traditions into luxury for your skin. Join us in celebrating culture and empowering the next generation. #N8iVBeauty #IndigenousInspired #AcornOil #BeautyReclaimed
• •Product Description (for an acorn oil serum): Experience the Starlight Regenerative Acorn Oil Serum. Sourced from tribal lands, our potent acorn oil (kwíila) is the life-force of the mighty oak, delivering powerful antioxidants and nutrients for skin regeneration. Embrace the glow of your ancestors.
• •Email Subject Line: Walk in Beauty: Discover the N8iV Philosophy. Email Body: At N8iV Beauty, we believe true beauty is holistic – a balance of spirit and nature. Our skincare, rooted in ancestral knowledge and the power of plant relatives, nurtures your skin and honors the earth. Find your balance with N8iV.
• •Ad Copy: Tired of the same old beauty standards? N8iV Beauty celebrates *your* unique story. Inspired by the diverse beauty of Native American cultures and the healing power of Mother Earth, our luxurious acorn oil-infused skincare is a tribute to authenticity. Shine like the star you are.