Brand Tone

Educational & Informative, Holistic & Mindful, Encouraging & Positive, Authentic & Trustworthy, Approachable & Engaging

Brand Values

• •Purity & Authenticity
• •Holistic Well-being
• •Tradition & Innovation
• •Gentle & Effective Care
• •Customer Empowerment & Education
• •Quality Products
• •Focus on 'Glass Skin' & Radiance

Best Practices

• •Use words that evoke calm, care, and connection.
• •Frame content as sharing wisdom.
• •Connect skincare to overall well-being and balance, referencing concepts like Yin-Yang.
• •Celebrate natural beauty.
• •Reinforce authenticity and purity, highlighting traditional ingredients and innovative, gentle formulations.

Social Perception

Positive, focusing on hydration, 'glass skin,' innovative ingredients, and a connection between mental well-being and radiant skin.

Copy Examples

• •Hello beauties! Discover the joy of mindful care with Soonsu.
• •Unlock your radiant glow with our authentic Korean beauty rituals.
• •Embrace the Korean art of caring presence, transforming skincare into a mindful ritual.
• •Listen to your skin's messages and find balance with our Yin-Yang inspired formulas.
• •Experience pure beauty with Soonsu, where tradition meets innovation for healthy, glowing skin.