Brand Tone

Helpful and Accessible

Brand Values

• •Ease of Use
• •Accessibility
• •Innovation
• •Convenience
• •Modern Design

Best Practices

• •Emphasize ease of use, especially for seniors and individuals with arthritis.
• •Highlight the rechargeable features and compact design.
• •Promote the smooth-edge cutting capability as a safety feature.
• •Address durability concerns by showcasing product improvements and warranties.
• •Use clear and concise language to convey product benefits.

Social Perception

Generally positive, associated with ease of use and helpful design, particularly for seniors and people with arthritis. Some concerns exist regarding durability.

Copy Examples

• •"The Canslab electric can opener: Effortless opening for everyone!"
• •"Say goodbye to struggling with cans! Canslab's smooth-edge design ensures safe and easy operation."
• •"Rechargeable and ready when you are. The compact Canslab can opener fits seamlessly into any kitchen."
• •"Designed with seniors and arthritis sufferers in mind, Canslab makes opening cans a breeze."
• •"Experience the difference: A sleek, modern can opener that simplifies your life."