Brand Tone

Whimsical & Dreamy, Artistic & Creative, Nostalgic & Escapist, Playful & Vibrant, Chic & Slightly Francophile, Inspirational & Positive

Brand Values

• •Imagination & Creativity
• •The Joy of Travel & Discovery
• •Everyday Escapism
• •Artistic Expression
• •Collaboration
• •Quality & Aesthetics

Best Practices

• •Embrace "Magique" Consistently: Infuse the word "Magique" and its associated feelings (wonder, charm, dreaminess, positivity) naturally into descriptions, captions, and even customer service interactions. It’s the brand's core.
• •Maintain a Storytelling Approach: Frame products as "souvenirs" from an imaginary, enchanting hotel experience. Talk about the inspiration behind designs, connecting them to travel, art, and moments of delight.
• •Use Evocative and Sensory Language: Describe how products make you *feel* – the comfort of plush linens, the inspiration from an art print, the nostalgia of a scent. Appeal to the senses to deepen the escapist quality.
• •Keep it Visually Cohesive: Ensure all visual content (photography, graphics) aligns with the whimsical, artistic, and chic aesthetic established on the website and Instagram. This reinforces the brand world.
• •Engage with a Touch of Whimsy and Warmth: Whether in social media comments or email newsletters, maintain a friendly, slightly playful, and inviting tone that makes customers feel like welcome guests at Hôtel Magique.

Social Perception

Positively Perceived for Aesthetics and Concept, Seen as a Creator of Souvenirs from an Imaginary Place, Collaborations Enhance Desirability, Some Questions on Price/Luxury Value, Appeals to those seeking unique, artistic home decor and lifestyle items.

Copy Examples

• •Unlock the door to your daily escape. Our latest 'Vue de Rêve' print isn't just art; it's a window to your own Hôtel Magique, where the mundane checks out, and wonder checks in. Hang it, love it, live the Magique.
• •Let the lobby come to you. Toss this 'Midnight Musing' cushion on your favourite chair and instantly transform your space into a suite of pure imagination. Sweet dreams are made of these.
• •That out-of-office feeling, bottled. ✨ Our latest collection is inspired by sun-drenched afternoons and the thrill of discovery. Where will your Magique take you today? #HotelMagique #ThePleasureOfLeisure
• •Your Key to Everyday Magique Has Arrived 🗝️ (Body: Dear [Customer Name], step into a world where every moment feels like a cherished holiday. The new collection from Hôtel Magique is here, filled with artistic treasures designed to bring that special hotel feeling right to your doorstep...)
• •Pen your own adventures. Our 'Correspondance de Magique' stationery set is more than just paper and envelopes; it’s an invitation to dream, to share, to connect with a touch of whimsical charm. Perfect for thank-yous, love notes, or secret wishes whispered to the page.