Brand Tone

Positive, encouraging, supportive, and trustworthy. Focus on child development and family connection.

Brand Values

• •Learning and Development
• •Family Connection
• •Quality and Safety
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Use reassuring language about the quality and security of the products and the shopping experience.
• •Highlight the 'aha!' moments of play.
• •Emphasize the educational benefits of the toys, focusing on learning and development.
• •Focus on strengthening family bonds and creating lasting memories.
• •Maintain a positive, encouraging, and supportive tone in all communications.

Social Perception

A reliable source for educational children's toys in the Brazilian market, known for quality, security, and customer satisfaction.

Copy Examples

• •With our toys, every moment becomes an opportunity to create memories and strengthen bonds.
• •Watch them create, learn, and grow with Taili.
• •That's why we lovingly curate toys that inspire discovery, nurture development, and help create cherished family memories.
• •#TailiKids #PlayAndLearn #FamilyTime
• •A cada brincadeira, uma descoberta (With each game, a discovery).