Brand Tone

Elegant and Approachable

Brand Values

• •Artisanal Craftsmanship
• •Quality Ingredients
• •Aesthetic & Unique Design
• •Well-being and Escape
• •Customer-Centricity

Best Practices

• •Lead with Sensory and Evocative Language: Use words that trigger smell, sight, and emotion. Instead of saying "a nice-smelling candle," say "a scent that transports you to a sun-drenched coast." This aligns with the brand's elegant tone.
• •Weave the Values into Every Message: Consistently mention the key brand pillars: handmade, soy wax, Grasse perfume, and wooden wick. These are your differentiators and justify the premium positioning.
• •Balance Elegance with Approachability: On product pages and ads, maintain an elegant, refined tone. On social media, especially in captions and replies, adopt a warmer, more personal voice to build community and reflect the brand's passionate founder.
• •Tell Stories, Not Just Specs: Instead of just listing the scent notes, tell the story behind the scent. Why was "Escale à Bali" created? What feeling does it evoke? This makes the product more meaningful.
• •Create a Cohesive Narrative: Ensure the copy on your website, the text in your social media bios, and the descriptions on third-party sites all tell the same story. This consistency builds a strong, memorable brand identity.

Social Perception

The public perception of M'zelle bougies is that of a high-quality, trustworthy, and creative small French business.

Copy Examples

• •Your ticket to tranquility is just a flame away. Don't just dream of Bali. Breathe it in. Our "Escale à Bali" candle, handcrafted with soy wax and exotic Grasse perfumes, transforms your space into a tropical sanctuary. Light the wooden wick and let your senses travel.
• •Art for your home. A fragrance for your soul. Each of our marbled candles is a unique masterpiece, hand-poured and impossible to replicate. More than a candle, it’s a statement of elegance and individuality. Choose the piece of art that speaks to you.
• •Today's agenda: Unplug. Unwind. Breathe. Your moment of peace is waiting. Our soy wax melts are designed to dissolve your stress, releasing calming fragrances that create a sanctuary of serenity in your home. Perfect for meditation, a relaxing bath, or simply being present.
• •Handmade is not just a word. It's a promise. From our hands to your home. At M'zelle bougies, every candle is mixed, poured, and finished by our founder, Marie. We believe in the beauty of craftsmanship and the quality of pure soy wax and perfumes from Grasse. Feel the difference a personal touch makes.
• •Light up your forever. Create an unforgettable atmosphere on your special day. Our bespoke, handcrafted candles add a touch of romantic light and a signature scent to your celebration. Let's design a custom fragrance memory for you and your guests.