Brand Tone

Enthusiastic, Inviting, Informative, Helpful, Authentic, Experiential, Professional (on website), Casual (on social media)

Brand Values

• •Exploration & Discovery
• •Authenticity
• •Customer Service & Support
• •Showcasing Beauty
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Qiyu Travel's tone (enthusiastic, informative, authentic, helpful) with examples of "do's and don'ts" for writers.
• •Focus on "You" (The Traveler): Address the audience directly. Highlight the benefits *they* will experience, the ease *they* will feel, and the memories *they* will create.
• •Use Vivid and Evocative Language: When describing destinations and experiences, use sensory details to bring them to life (e.g., "mist-shrouded mountains," "sizzling spices," "ancient whispers of history").
• •Maintain a Balance of Enthusiasm and Information: While excitement is key, ensure that practical details and reassurances (especially regarding ease of travel for international visitors) are clearly communicated.
• •Adapt Tone Slightly for Platform, but Keep Core Values Consistent: While TikTok copy might be more informal and punchy than a website description, the underlying values of authenticity, discovery, and good service should shine through in all communications.

Social Perception

Positive, Engaged (on visual platforms), Emerging International Recognition, Trustworthy (based on website claims)

Copy Examples

• •Headline: Discover the Soul of Sichuan with Qiyu Travel! Body: Majestic mountains, playful pandas, and flavors that dance on your tongue. For 10 years, we've crafted unforgettable journeys into the heart of China. Ready for your adventure? Let's make it legendary. #QiyuTravel #SichuanAdventure #ExploreChina
• •Headline: China Made Easy. Memories Made Forever. Body: Visa worries? Language barriers? Leave it to us! Qiyu Travel offers seamless, expert-guided tours across China's wonders. From the Great Wall to Sichuan's hidden gems, experience it all, effortlessly. Your dream trip starts here. #TravelChinaEasy #QiyuExpertise #AuthenticChina
• •Headline: Taste the Spice, Feel the Culture: Your Sichuan Story Awaits! Body: Fiery hotpot, ancient traditions, breathtaking landscapes. Sichuan is more than a destination; it's an experience. Let Qiyu Travel guide you to its most authentic corners. What will your Sichuan story be? #SichuanFoodie #CulturalChina #TravelWithQiyu
• •Headline: Unlock China's Secrets with Those Who Know It Best. Body: Ten years of passion, a lifetime of local knowledge. Qiyu Travel takes you beyond the tourist trails to the real China. Private tours, group adventures, always authentic. Inquire today for a personalized itinerary! #RealChina #QiyuGuides #TravelDeeper
• •Headline: From Your Screen to Sichuan's Scenes: Let's Go! Body: Seen the stunning videos? Now live them! Qiyu Travel transforms your travel dreams into vibrant reality. Expert planning, local insights, and a commitment to your perfect journey. Sichuan is calling! #VisitSichuan #ChinaTravelExperts #QiyuJourney