Tono de Marca

Empowering, reassuring, and traditional. The tone inspires confidence, focuses on simplicity through analogies like LEGOs, and respects craftsmanship. It is professional yet approachable, positioning the brand as an expert guide.

Valores de Marca

• •Craftsmanship & Quality
• •Sustainability & Respect for Nature
• •Accessibility & Empowerment
• •Customer-Centric Service
• •Tradition

Mejores Prácticas

• •Always frame the narrative around the customer's capability. Use phrases like "You can do it," "Your dream is within reach," and "Build it yourself" to inspire confidence and diminish hesitation.
• •Consistently use terms like "solid wood" and "traditional craftsmanship" to reinforce the values of quality, durability, and timelessness in all product descriptions, blogs, and ads.
• •The comparison of the building process to LEGOs is a powerful and simple way to explain the user-friendly nature of the kits. This analogy should be used in FAQs, introductory emails, and product pages to make the task seem less daunting.
• •Write as the expert guide. Use a supportive but knowledgeable tone. Offer help proactively in your copy with phrases like "We are ready to help" and "You are not alone in this."
• •Briefly mention the brand's respect for nature or its sustainable practices where appropriate. This adds a layer of ethical value that resonates with modern consumers and reinforces the brand's connection to its primary material—wood.

Percepción Social

Overwhelmingly positive, with customers praising top service, good communication, and high-quality, beautiful products. The company is perceived as reliable and a source of high-value products, with many expressing strong satisfaction.

Ejemplos de Copy

• •Build More Than a Structure. Build a Legacy. With solid wood beams and timeless craftsmanship, a My Wood Build Kit is your chance to create something beautiful and lasting with your own two hands. We make it simple. You make it yours.
• •Your Dream Office, Delivered in a Kit. Imagine stepping into a quiet, sturdy home office built by you. Our kits use traditional wood joints and premium, solid wood for a space that’s as inspiring as it is strong. We’ve numbered every piece and drawn the lines for you. All you need is the ambition to build it.
• •Think you can’t build it? We think you can. The thought of building your own carport or gazebo can be intimidating. But what if it were as intuitive as LEGOs? Our kits are designed for clarity and confidence. Every part fits perfectly, and our team is always just a call away if you need us. Let's build your dream, together.
• •From Our Forest to Your Foundation. Our story begins with a deep respect for the tree. At our own sawmill, we transform raw timber into the heart of your project—strong, reliable, and full of character. We believe in sustainable craftsmanship, ensuring every kit we deliver not only builds a structure but also honors the nature it came from.
• •Stop Dreaming. Start Building. Your weekend project is here. Experience the unparalleled satisfaction of building something real and permanent. Quality wood, simple instructions, and a result you'll be proud of for years to come. #MyWoodBuildKit #SolidWood #DIYDoneRight