Brand Tone

Aspirational, sophisticated, and community-focused, blending a love for fashion with a passion for wine. It is elegant, approachable, positive, and celebratory, while maintaining a playful and friendly voice.

Brand Values

• •Quality and Elegance
• •Passion for Wine and Travel
• •Community and Connection
• •Philanthropy
• •Versatility and Style

Best Practices

• •Lead with the Lifestyle: Always connect the product to the experience of wine tasting, travel, and sophisticated leisure. Use evocative language that transports the audience to a vineyard or a chic patio.
• •Emphasize Quality and Origin: Consistently mention the high-quality materials (Australian wool, satin lining, leather bands) and the fact that each hat is inspired by a specific wine region to justify the premium positioning.
• •Maintain an Inclusive and Elegant Tone: Address your audience as "fellow wine loving, world traveling, fashion forward friends," creating a sense of a sophisticated, in-the-know community. Avoid overly casual slang that could dilute the brand's elegance.
• •Highlight the "Give Back" Component: Regularly include the philanthropic angle—donating to the Chaine Foundation. This adds depth to the brand story and appeals to consumers who value purpose-driven brands.
• •Encourage and Feature User Stories: Actively solicit and share customer photos and stories. This reinforces the community value, provides social proof, and generates authentic content that resonates with potential buyers.

Social Perception

Perceived as a premium, chic, and desirable brand that offers a lifestyle accessory signifying a passion for wine and fashion. Customers see the hats as high-quality investments that elevate their style. The brand is considered credible, authentic, and purpose-driven due to collaborations and its charitable component.

Copy Examples

• •Capture the essence of wine country. Our Napa House Fedora, crafted from 100% Australian wool, isn't just a hat—it's a tribute to sun-drenched vines and unforgettable tastes. Where will your Wine Hat take you next? #MyWineHat #NapaValley #WineLover
• •From a bold Barossa to a chic Champagne, find the hat that tells your story. Inspired by the world's finest wine regions, our hats are designed for the fashion-forward traveler. High-quality, elegant, and timeless. Shop the collection and find your perfect pairing.
• •Elegance, Inspired by the Vine. Our hats are more than an accessory; they are a celebration of wine, travel, and style. A portion of every sale supports the future of the wine community. Drink Wine. Wear Hats. Give Back.
• •Searching for the perfect gift for the wine lover in your life? Give them a piece of their favorite region. My Wine Hat offers a curated collection of high-quality, stylish fedoras inspired by the world of wine. It's more than a gift; it's an experience.
• •Your new favorite drinking buddy. Hats for wine lovers with a head for fashion. 😉 #MyWineDrinkingHat #WineTok #HatStyle #SummerVibes