Brand Tone

Friendly, empowering, and authentically rustic, characterized by a casual, conversational, spirited, and feisty style that is both approachable and aspirational.

Brand Values

• •Authenticity and Individuality
• •Craftsmanship and Quality
• •Celebration of the Western Lifestyle
• •Community and Connection
• •Customer-Centered Service

Best Practices

• •Speak Directly to 'Her': Always use direct, familiar language that addresses the 'cowgirl,' employing terms like 'y'all,' 'darlin',' 'saddle up,' and 'cowgirl' for a consistent, friendly, and inclusive tone.
• •Emphasize 'Handmade' and 'USA-Crafted': Highlight the craftsmanship behind products using words like 'handmade,' 'hand-poured,' 'hand-stamped,' and 'Made in the USA' to reinforce quality and authenticity.
• •Tell a Story: Frame products within the larger narrative of the Western lifestyle, connecting items to memories, attitudes, or social gatherings to integrate them into the customer's identity.
• •Use Empowering Language: Employ strong, active verbs and empowering adjectives that celebrate independence, spirit, and authenticity, such as 'unbridled spirit,' 'ready to ride,' and 'celebrate who you are.'
• •Maintain a Consistent Call to Action (CTA): End copy with on-brand CTAs like 'Saddle up and shop,' 'Come along for the ride,' or 'Find your spirit,' instead of generic phrases, to enhance the immersive experience.

Social Perception

Perceived as a high-quality, trustworthy small business with a strong personal touch, excellent customer service, and unique products. It's seen as a go-to source for thoughtful Western-themed gifts, making shopping easy and enjoyable.

Copy Examples

• •Wash off the trail dust. 🧼✨ Our handmade soaps are crafted with all-natural ingredients to leave your skin feeling as fresh as a morning ride. Authentic, rustic, and made with a cowgirl's heart. #MyWesternHeart #HandmadeSoap #CowgirlStyle #WesternLifestyle #ShopSmall
• •Hey Cowgirl, Your New Favorite Tee is Here! 🤠
• •For the authentic, the feisty, and the ready to ride. Our hand-stamped jewelry is made right here in the USA, because your story deserves to be told with true grit and grace. Find the piece that speaks to your cowgirl soul. Shop now. #WesternJewelry #MadeInUSA #CowgirlGifts #UnbridledSpirit
• •Saddle Up for Summer! ☀️ From sizzlin' BBQ essentials to porch-perfect candles, our new collection has everything you need to make this season unforgettable. Ride on in and take a look.
• •There's nothing like the scent of freedom. 'Open Range' captures the feeling of a wide-open sky and endless fields with notes of fresh-cut hay, sweet clover, and a hint of prairie wildflower. Hand-poured with 100% soy wax, it’s a tribute to the unbridled spirit in every cowgirl. Light it up and let your heart roam free.