Brand Tone

Helpful, Inspiring, Friendly, Celebratory, Value-Oriented

Brand Values

• •Affordability & Value: Providing cost-effective solutions for weddings without compromising quality.
• •Variety & Comprehensiveness: Offering a wide range of products to cover most wedding needs.
• •Customer Support & Service: Being "always happy to assist" and inviting customers to reach out.
• •Inspiration & Ease: Helping customers create their dream wedding by providing ideas and simplifying the decoration process.
• •New Zealand Focused: Operating locally in New Zealand since 2008.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., friendly, inspiring, helpful, value-driven) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand the aspirations, concerns, and language of New Zealand couples planning their weddings. Tailor copy to resonate with them, acknowledging local nuances if applicable.
• •Prioritize "Helpful & Inspiring": Frame product descriptions, social media posts, and blog content around providing solutions, ideas, and inspiration for wedding planning, rather than just selling products. Show how your offerings make their dream wedding achievable.
• •Emphasize Value & Affordability (Subtly): While highlighting the dream aspect, gently weave in the message of good value and affordability, aligning with the brand's promise of "best prices." Avoid overly "cheap" language; focus on "smart," "savvy," or "beautifully affordable."
• •Maintain a Positive and Celebratory Stance: Weddings are joyous occasions. Ensure all copy reflects this positivity and excitement, congratulating couples and celebrating their journey. Use warm, inviting language in customer interactions and all communications.

Social Perception

New Zealand's #1 online shopping outlet for wedding decorations, party favors, and event supplies, positive reception from target audience, associated with good service and product satisfaction.

Copy Examples

• •Headline (Website/Social Media Ad): Your Dream NZ Wedding, Beautifully Affordable. Explore [My Wedding Store] for enchanting décor that won’t break the bank.
• •Instagram Post Caption (Showcasing a new product): Say 'I do' to effortless elegance! ✨ Our new [Product Name] collection has just landed, perfect for adding that magical touch to your special day. From rustic charm to modern chic, find your style with us. Link in bio to shop and get inspired! #MyWeddingStoreNZ #NZWeddings #WeddingInspo #AffordableWeddingDecor #WeddingStyle
• •Facebook Ad Copy (Targeting recently engaged couples): Just engaged? Congratulations! 🎉 Let [My Wedding Store] help you bring your wedding vision to life without the stress. Discover endless inspiration and all your décor essentials, lovingly curated right here in New Zealand. Shop now and make your planning journey joyful and budget-friendly! [Link]
• •Blog Post Snippet/Email Teaser: Struggling to choose your wedding theme? Our latest blog post is packed with ideas to help you find the perfect style that reflects your love story. Plus, discover how to achieve the look with beautiful, budget-friendly finds from [My Wedding Store]! Read more: [Link] #WeddingTips #NZBride #MyWeddingStoreBlog
• •Product Description (e.g., for Fairy Lights): Create a fairytale ambiance with our enchanting fairy lights. These versatile lights are perfect for adding a warm, romantic glow to your ceremony or reception. Easy to style and surprisingly affordable, they’re a simple way to make a big impact. Let your love shine! ✨