Brand Tone

Empowering & Supportive, Holistic & Natural, Direct & Unapologetic, Caring & Passionate, Educational

Brand Values

• •Self-Love
• •Feminine Wellness & Health
• •Confidence & Empowerment
• •Natural & Organic Solutions
• •Community & Connection
• •Quality & Efficacy
• •Customer Satisfaction

Best Practices

• •Embrace 'Self-Love' as a Guiding Principle: Every piece of copy, from product descriptions to social media captions, should echo the core value of self-love and empowerment.
• •Address real issues women face with empathy and practical encouragement.
• •Highlight Natural and Holistic Benefits: Consistently emphasize the organic, plant-based nature of the products and their role in a holistic approach to well-being.
• •Foster Community Through Language: Use inclusive language ('we,' 'us,' 'our community') to make customers feel part of the V-Love movement.
• •Educate with Passion: Share information about feminine health and the benefits of the products with genuine enthusiasm and care, positioning the brand as a knowledgeable and trusted resource.

Social Perception

Positive for Product Effectiveness, Empowering & Relatable, Trustworthy, Supportive Community

Copy Examples

• •#SelfLoveInspired #VaginaLove
• •#MyVLove #HolisticHealing #EmpoweredWomen
• •#FeminineWellness #PlantBasedCare #MyVLoveShop
• •[Shop Now Button]
• •#FeminineHealth #SelfCareRevolution #MyVLove