Brand Tone

modern, approachable, and educational

Brand Values

• •Simplicity & Effectiveness
• •Accessibility & Affordability
• •Customer-Centricity
• •Design & Aesthetics
• •Health & Education
• •Social Responsibility & Sustainability

Best Practices

• •Be Clear and Direct: Avoid overly technical jargon. Explain benefits in simple, easy-to-understand language, focusing on how the product solves a problem or improves the user's life (e.g., "one month battery life means less charging fuss").
• •Educate, Don't Just Sell: Share useful oral hygiene tips and explain the technology (e.g., "sonic technology mimics the dentist-recommended vertical brushing motion"). This builds trust and positions the brand as an authority.
• •Maintain an Approachable and Friendly Voice: Use a conversational style. Address the customer directly (e.g., "Because your teeth deserve it"). Inject warmth and understanding into your communication.
• •Highlight Simplicity and Design: Consistently mention the ease of use, the minimalist aesthetic, and how the product fits into a modern lifestyle.
• •Stay True to Your Values: Ensure copy reflects core principles like affordability, effectiveness, and customer satisfaction. If making claims (like "dentist-recommended"), be authentic and, where possible, show evidence.

Social Perception

Customers generally perceive MyVariations positively, with many praising the product's cleaning effectiveness, gentle nature on gums, long battery life, and aesthetic design. The price point is often seen as a significant advantage compared to established brands offering similar features. The customer service is frequently commended for being responsive and helpful. The brand is seen as modern, innovative, and trustworthy. Their social media engagement, particularly on TikTok, seems to resonate well, making oral hygiene information accessible and engaging.

Copy Examples

• •Headline: Tired of confusing gadgets? Get a brilliant clean, simplified. Body: MyVariations delivers advanced sonic cleaning without the fuss. One month of battery, 5 smart modes, and a design you'll love to show off. Upgrade your smile, effortlessly.
• •Headline: Finally, an electric toothbrush that gets you. And your bathroom. Body: Sleek design meets powerful sonic tech. MyVariations is dentist-approved oral care that’s effective, affordable, and actually looks good on your counter. Because a healthy smile should be simple.
• •Headline: Stop guessing, start glowing. Your 2-minute ritual to a healthier smile. Body: Our built-in timer guides you, while 40,000 sonic vibrations per minute do the hard work. Gentle on gums, tough on plaque. Experience the MyVariations difference.
• •Headline: Join 500,000+ smiles powered by MyVariations. Body: Discover why France is switching to our smarter sonic toothbrush. Long-lasting battery, dentist-recommended features, and a commitment to making you (and your teeth) happy.
• •Headline: Oral care that clicks. Heads delivered, so you never miss a beat (or a brush). Body: Our convenient subscription ensures you always have fresh brush heads right when you need them. It’s effective oral care, made easy and worry-free. Because life’s complicated enough.