Brand Tone

Energetic, Direct, and Trendy.

Brand Values

• •Variety and Selection
• •Convenience
• •Accessibility (Price)
• •Trend-Consciousness
• •Quality within a Niche

Best Practices

• •Use an Active, Energetic Voice: Write in the present tense. Use strong verbs and keep sentences relatively short and punchy. Avoid passive language.
• •Lead with the Benefit: Start headlines and ad copy with the most important value proposition for the customer, whether it The words and images should tell the same story.
• •Incorporate Relevant Lingo Naturally: Use terms common in the vape community (e.g., "drop," "flavor chaser," "pod system") to show authenticity, but avoid overstuffing copy with slang.
• •Maintain Consistency Across All Channels: The direct and trendy tone used on Instagram should be the same tone found in customer service emails, on the website, and in any other customer-facing communication. This builds a cohesive and recognizable brand identity.

Social Perception

Neutral-to-positive, primarily defined as a reliable transactional retailer rather than a community hub for vaping culture.

Copy Examples

• •🔥 FRESH DROP! The new 187 Strassenbande 'Beach Vibez' just hit the store. Your summer flavor is officially here. Tap the link in bio to get yours before it's gone! ☀️ #myvapez #187vape #newflavor #vapestagram
• •ELFBAR MADNESS! Get 3 for 2 on all Elfbar 600 disposables. Mix & match your favorite flavors. Fast shipping guaranteed. Shop Now.
• •Tired of waiting for your order? We get it. That's why every order placed before 2 PM ships the same day. Get your favorites faster with MyVapez. Fast, secure, and ready to go. What are you waiting for?
• •Your weekly flavor forecast is in! Which one are you picking? Comment below! 👇 #vapecheck #myvapez #unboxing #tastetest
• •The Lost Mary Tappo system delivers maximum flavor with minimum fuss. This sleek base device is your new go-to for a reliable, rechargeable vape experience. Simply pop in a pre-filled pod (sold separately) and you're ready. No mess, no stress. Just pure, intense flavor, puff after puff.