Brand Tone

functional, innovative, and aspirational. It's also confident and sophisticated

Brand Values

• •Functionality & Practicality: The core of the brand is creating bags that are "packed with clever features" to "make life easier" and organize essentials for travel, work, and sport.
• •Innovation & Design: MUB emphasizes "innovative and functional travel bags" and "original designs." The Red Dot award for their first backpack underscores a commitment to design excellence.
• •Quality & Durability: The use of "strong and durable materials" and specific brand mentions like YKK zippers and FidLock™ clasps point to a value of long-lasting products.
• •Versatility: Bags are designed to be multi-functional, suitable for diverse contexts like "the meeting room to the gym, from Paris to New York."
• •User-Centricity: The brand story highlights that the founder's own needs as a traveler and sportsman drove the initial product creation ("By users, for users"). They aim to meet "all user needs."

Best Practices

• •Focus on the "Why": Always connect product features back to the core brand values of functionality, innovation, and enabling an active lifestyle. Explain *how* a feature benefits the user's travel, work, or sport.
• •Use Active & Confident Language: Employ strong verbs and a confident tone that reflects the quality and capability of the products. Avoid passive voice and hesitant phrasing.
• •Highlight Intelligent Design: Emphasize the "clever features" and "thoughtful design" aspects. Use terms like "engineered," "intelligently designed," and "innovative solutions."
• •Speak to Aspirations: While functional, also tap into the aspirational aspect of travel, achievement in business, and dedication to sport. Position the bags as enablers of these pursuits.
• •Maintain Visual & Verbal Consistency: Ensure that the language used in ad copy, website content, social media posts, and even customer service interactions aligns with the sophisticated and functional imagery presented.

Social Perception

a premium, specialized brand focused on high-utility bags for a niche audience of frequent travelers, active professionals, and sports enthusiasts.The emphasis on design and quality materials likely contributes to a perception of reliability and sophistication. Customers who invest in MUB products are probably looking for a long-term solution that can keep up with a demanding and mobile lifestyle. The "Made in France" origin (or at least French design origin) might add to a perception of quality and style for some consumers.

Copy Examples

• •MUB: Engineer Your Escape. Body: Stop juggling bags. Our [Product Name] backpack seamlessly transitions from boardroom to boarding gate, with dedicated compartments for your tech, travel, and training essentials. Experience effortless mobility.
• •Beyond the Bag: It's Your Mobile Command Center. Body: The MUB [Product Name] isn't just built, it's intelligently designed. Every pocket, every strap, every material is chosen to enhance your journey. Travel smarter, work seamlessly, play harder.
• •The Only Bag You'll Ever Need? We Think So. Body: Born from 20 years of travel frustration, MUB bags are crafted for those who demand more. Innovative features meet rugged durability for a companion that keeps pace with your ambition.
• •Reimagine Your Routine. Body: From daily commutes to global adventures, the MUB [Product Name] adapts to your life. Discover intuitive organization and sophisticated style that moves with you.
• •Invest in a MUB. Invest in Your Journey. Body: Premium materials, award-winning design, and a relentless focus on functionality. The MUB [Product Name] is more than an accessory; it’s an essential part of your active life.