Brand Tone

Artisanal & Authentic, Practical & Versatile, Comfort-Focused

Brand Values

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Versatility & Practicality

Best Practices

• •Emphasize the "One-of-a-Kind" Angle: Consistently use language that reinforces the uniqueness of each item. Phrases like "your very own," "a true original," and "no two are alike" should be central to the brand's messaging.
• •Balance a "Storytelling" and "Practical" Tone: While telling the story of the Indian textiles and handmade process, always bring it back to the practical benefits for the customer: reversibility, comfort, and easy care.
• •Use Evocative and Sensory Language: Describe the feel of the 100% cotton, the "coziness" of the quilting, and the visual appeal of the "vibrant" patchwork to create a more immersive experience for the customer.
• •Create a Consistent Visual and Textual Narrative: Ensure that the images and videos always reflect the copy. If the copy says "tailored," the images should show the jacket's flattering fit. This synergy builds credibility.
• •Maintain a Clear Brand Lexicon: Develop a list of on-brand words (e.g., "artisanal," "curated," "versatile," "unique," "handcrafted") and use them consistently across all platforms to solidify the brand's identity in the minds of consumers.

Social Perception

Due to the brand's relatively recent establishment, there is a lack of extensive customer reviews or media mentions. The perception is primarily shaped by the brand's own content. The focus on unique, handmade items likely fosters a positive perception among consumers looking for artisanal and sustainable fashion choices. The clear, direct communication about the product's features and care instructions helps build trust. The name itself, "Urban Boho," effectively taps into popular style trends, attracting an audience that identifies with a blend of city life and a free-spirited aesthetic.

Copy Examples

• •Two jackets, one beautiful story. Our handmade quilted jackets are fully reversible, offering you a bold patchwork statement or a classic single print. Swipe to see the switch! Which side is your favorite? #MyUrbanBoho #ReversibleJacket #HandmadeFashion
• •Fashion with a soul. Each My Urban Boho jacket is a unique piece of art, handcrafted from curated Indian textiles. Wear a story, not just a jacket. Discover your one-of-a-kind style today. #SustainableStyle #ArtisanalClothing #BohoChic
• •More Than a Jacket. It's Your Signature. Experience the comfort and versatility of our one-of-a-kind, reversible quilted jackets. Handcrafted for the urban spirit. [Shop The Collection]
• •Wrap yourself in artistry and comfort. This 100% cotton quilted jacket features a tailored fit that flatters, not overwhelms. With a vibrant patchwork design on one side and a serene single print on the other, it's the most versatile piece you'll own. Easy to wash and perfect for travel, it's designed for your life.
• •Your favorite jacket, now has a matching companion. Introducing our new line of reversible quilted tote bags! Same beautiful craftsmanship, same one-of-a-kind promise. Carry a piece of art wherever you go. #UrbanBoho #ToteBag #QuiltedBag