Brand Tone

sentimental, approachable, and celebratory

Brand Values

• •Connection & Relationships
• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Celebration of Milestones
• •Customer-Centricity

Best Practices

• •Always Lead with Emotion: Frame every piece of copy around the feeling the product evokes—love, joy, nostalgia, or celebration. The product is the medium, but the emotion is the message.
• •Use Storytelling: Incorporate storytelling language. Instead of "Buy a Star Map," use "Tell Your Story Through the Stars." Encourage customers to see their own narratives within the products.
• •Engage with User-Generated Content (UGC): Continuously encourage customers to share photos and stories. Feature them prominently on social media and the website to build a community and provide social proof that reinforces the brand's values.
• •Maintain a Warm and Personal Voice: Whether writing a product description, an email, or a social media reply, keep the tone friendly and personal. Use "you" and "your" to speak directly to the customer. Sign off with warmth, reinforcing the small-team feel.
• •Focus on "The Why" Behind the Gift: The copywriting should consistently answer the question: "Why is this the perfect gift?" The answer should always tie back to the brand's core values: celebrating a unique bond, preserving a special memory, or showing deep affection through a personalized effort.

Social Perception

The public perceives My Urban Alley as a reliable and heartfelt source for unique, high-quality personalized gifts. Customers see the brand as a partner in creating meaningful moments. The positive reviews and user-generated content on Instagram indicate a high level of customer satisfaction and trust. The brand is viewed not just as a retailer, but as a creator of sentimental keepsakes.

Copy Examples

• •Instagram Post (Anniversary Gift) - Image: A beautiful star map showing the alignment of the stars on a specific date. Copy: The night we met, the stars aligned just for us. ✨ Freeze that magical moment in time with a custom star map. The perfect way to say 'I love you' all over again on your anniversary. Link in bio to create yours.
• •Website Product Description (Family Portrait) - Headline: The Art of Family. Body: Turn your favorite family photo into a timeless piece of art. Our custom illustrated portraits capture the unique spirit and love of your family, creating a keepsake you’ll treasure for generations. More than a gift, it’s a celebration of your story.
• •Email Marketing Campaign (Holiday Promotion) - Subject: A Gift They'll Never Forget. Body: This holiday season, give more than just a gift—give a memory. From the soundwave of a child's laughter to a map of where your journey began, our personalized prints are crafted to touch the heart. Order by [Date] for guaranteed holiday delivery and make this year unforgettable.
• •Instagram Reel (Customer Unboxing) - Concept: A video showing a customer's emotional reaction to receiving a personalized soundwave art print of a loved one's message. On-screen text: Some gifts are felt, not just seen. ❤️ Caption: This is why we do what we do. Capturing your most precious sounds and turning them into art. Thank you for sharing this beautiful moment with us! #myurbanalley #giftoflove
• •Facebook Ad (Targeting New Parents) - Image: A collage of custom birth posters and name prints. Headline: Welcome to the World, Little One. Copy: Celebrate the newest addition to your family with a gift as unique as they are. Our personalized birth prints and name art are the perfect way to decorate their nursery and cherish the details of their arrival forever. Design the perfect welcome-home gift today.