Brand Tone

Gentle & Encouraging, Minimalist & Clean, Aspirational & Organized.

Brand Values

• •Aesthetic Appeal
• •Functionality & Productivity
• •Simplicity

Best Practices

• •Address the Allegations: Before any marketing efforts can be successful, the brand must address the plagiarism accusations. This could involve removing any stolen products, issuing a public statement, and fundamentally changing business practices. Trust is paramount.
• •Champion Originality: All future messaging must heavily emphasize the originality and unique creation process of its products. Use phrases like "Designed in-house," "Original artwork by our creators," or "Exclusively at Myumi Chan & Co."
• •Build a Real Community: Foster genuine engagement on social media. Ask questions, respond to every comment, and feature user-generated content (with credit). This builds social proof and demonstrates a commitment to customers over mere sales.
• •Establish a Founder's Voice: The brand feels anonymous. Introducing the founder or designer and telling their story can create a human connection and build trust. The narrative behind the soy candle company—inspired by a grandmother—is a powerful example of this.
• •Be Transparent and Encourage Reviews: Actively solicit reviews on trusted third-party platforms (like Judge.me, as the candle company does) or enable reviews on its own site. Transparency about customer feedback, both positive and negative, is essential to rebuilding a reputation. Responding professionally to criticism is as important as highlighting praise.

Social Perception

The external social perception is severely compromised by accusations of plagiarism, leading to a negative perception of being unethical and untrustworthy. There's a lack of positive online presence to offset these claims, and brand confusion exists due to a similarly named, established candle company.

Copy Examples

• •Feeling overwhelmed? ☁️ Our 2025 Cozy Planner helps you turn chaos into calm. Each page is designed to be as beautiful as it is functional. Plan your week, track your goals, and find a little moment of peace. Tap to organize your world.
• •Stop letting your to-do list run your life. With the Myumi Chan & Co. Digital Sticker Set, planning becomes a creative outlet, not a chore. Effortlessly drag, drop, and decorate your way to a more productive week. Get yours now and make planning fun!
• •Your prettiest and most productive year starts here. Discover digital planners and notebooks that blend minimalist design with powerful organization.
• •Hi [Name], ever feel like you have a dozen notebooks but none of them are quite right? We get it. That’s why we created our all-in-one Digital Notebook with customizable sections and a hyperlinked index. It’s the last notebook you’ll ever need. See how it works!
• •Meet our 'Pastel Dreams' digital sticker set! Featuring 300+ hand-drawn stickers for every occasion, from meeting reminders to self-care check-ins. Perfect for GoodNotes, Notability, and other PDF annotation apps. Add a touch of cute to your daily planning.