Brand Tone

Enthusiast-Focused, Direct, and Transactional

Brand Values

• •Authenticity and Access
• •Reliability
• •Community Focus

Best Practices

• •Use Collector-Specific Language: Employ terms like "blind box", "limited Qty", "TTF 2024", "drop", and "blister card" that resonate with and signal authenticity to the target audience.
• •Emphasize Scarcity and Exclusivity: Always highlight when a product is a "limited edition", "pre-order", or available in small quantities. This is a primary purchase driver for collectors.
• •Name-Drop Artists and Brands: Lead with the names of the artists (Sooya Studio, Jessica Ng) or brands (Popmart, Sticky Monster Lab) as they are the main draw. The customer is loyal to the artist first.
• •Keep it Direct and Action-Oriented: The copy should be clear and concise. The goal is to inform the audience that a desired product is available and tell them how to get it. Use calls to action like "Shop Now", "Secure Yours", and "Pre-Order Today."
• •Focus on Reliability in Service Messaging: In transactional communications (order confirmations, shipping notices), maintain a professional and efficient tone that reinforces the trust established in reviews—mention secure packaging and fast dispatch to reassure customers their collectible will arrive safely.

Social Perception

Reliable and legitimate source for designer collectibles; trusted by its niche target audience of toy enthusiasts for hard-to-find items, fast shipping, and secure packaging.

Copy Examples

• •The wait is over. The limited Sooya Studio Candy Mori TTF 2024 edition has landed. Only a few are in stock. Secure yours before they disappear forever. #SooyaStudio #DesignerToys #ArtToy #LimitedEdition #MyTinyToyStore
• •From the studio of dogdogpengpeng to your collection. Discover the whimsical world of Foodie Dino. Shop the very limited series now.
• •Heads up! Pre-orders for the Popmart Labubu 'Have a Seat' series are now open.
• •Tired of missing out on the best drops? MyTinyToyStore is your official US source for rare designer toys from artists like MADKIDs and Sooya Studio. Fast shipping, collector-grade packaging. Shop the collection.
• •From the mind of Ton Mak, the Flabjack Banana Boo series is here. Each blind box contains one randomly assorted vinyl figure, sealed for your surprise. A must-have for any serious collector. Add this super cute series to your shelf today.