Brand Tone

reassuring, practical, and supportive

Brand Values

• •Convenience
• •Comfort
• •Value
• •Support

Best Practices

• •Lead with the Solution: Always frame your copy around solving a parent's problem. Instead of "Our pram has large wheels," write "Navigate any terrain smoothly with our large-wheeled pram."
• •Use Reassuring Language: Employ words like "secure," "reliable," "comfortable," "easy," and "simplify" to build trust and align with the supportive brand tone.
• •Emphasize Practical Benefits: Focus on how the product makes a parent's life easier. Mention features like easy folding, lightweight design, or extra storage as direct benefits to the user.
• •Maintain a Clear and Simple Voice: Avoid overly technical jargon or overly sentimental language. The tone is practical and friendly, like advice from a savvy and experienced parent.
• •Create a "Who We Are" Story: The brand would benefit greatly from a clear "About Us" or "Our Story" page on the .co.uk site. This narrative should explain who is behind the brand and why they started it, helping to build a stronger, more relatable brand identity and differentiate it from similarly named companies.

Social Perception

neutral-to-invisible, defined almost entirely by the direct experience a customer has with their website.

Copy Examples

• •Headline: From Cobblestones to Cafe Floors, Glide Through Your Day. Body: Your daily adventure doesn't stop for bumpy paths. Our All-Terrain Travel System is designed for seamless journeys, keeping your little one comfortable and secure, no matter where your day takes you. Simplify your outings, not your plans.
• •Headline: Parenting is a journey. We've got the wheels. Body: Discover trikes, prams, and travel systems designed for real life. Practical solutions that offer comfort for them and convenience for you.
• •Subject: Simplify Your Stroll: Our Best-Selling Trikes Are Back!
• •Title: The Grow-With-Me Trike: From First Push to Independent Pedals. Body: Why buy three trikes when one will do? This versatile trike adapts to your child's development, offering a safe and fun ride from 10 months to 3 years. It's the smart, value-driven choice for active toddlers and practical parents.
• •Headline: Less Hassle, More Happy. Body: At mytinytot, we believe the right gear can make all the difference. We source top-quality prams and trikes that are easy to use, comfortable for your tot, and offer the best value for your family. #ParentingSimplified #MyTinyTotUK