Brand Tone

Intellectual, Modern, and Minimalist.

Brand Values

• •Creativity & Expression
• •Quality & Comfort
• •Timelessness & Connection
• •Simplicity & Intentionality
• •Customer Trust

Best Practices

• •Lead with "Why": Always connect your products back to the core brand idea of "inspiring creative souls" or "designs that tell a story." Don't just sell a T-shirt; sell a piece of wearable art or a conversation starter.
• •Use the Core Lexicon: Consistently use keywords from your brand identity in all copy: minimalist, geometric, timeless, intentional, symbolic, 100% cotton, and creative soul. This repetition builds a strong and recognizable brand voice.
• •Educate, Don't Just Describe: For themes like Bauhaus or Egyptian symbols, briefly explain the meaning or significance. This reinforces the intellectual tone of the brand and adds value for the customer beyond the visual design.
• •Keep it Clean and Concise: Your copy's structure should mirror your design aesthetic. Use short sentences, clear headlines, and ample white space. Avoid overly flowery or complex language that would clash with the minimalist brand identity.
• •Highlight Quality and Values: In product descriptions, ads, and social media, always mention the tangible value of "100% cotton comfort" and the intangible value of "intentional design." This speaks to both the practical and emotional needs of the customer.

Social Perception

The social perception of Mythos Design, based on its Etsy presence, is overwhelmingly positive. The brand is perceived as having high-quality products with unique and appealing designs, and is seen as a reliable and trustworthy seller. It is successfully cultivating a niche following of "creative souls" who value its unique aesthetic and quality products.

Copy Examples

• •Form follows function. And sometimes, it follows feeling. Our Bauhaus-inspired tees are crafted for the modern creative who finds beauty in simplicity and power in bold geometry. Made with 100% cotton for a fit as clean as the design. Wear your art. #MythosDesign #Bauhaus #MinimalistFashion #WearableArt
• •Designs That Tell a Story. From the timeless wisdom of Latin quotes to the iconic symbols of ancient Egypt, your clothing can be more than just fabric. At Mythos Design, we create minimalist apparel for creative souls who love a good story. Find the design that speaks to you. #MythosDesignStore #HistoryMeetsModern #IntellectualFashion
• •Per aspera ad astra. Through hardship to the stars. Carry a timeless piece of wisdom with you on your daily journey. This 100% cotton tote bag is not just a utility; it's a statement of resilience and ambition, designed for the modern thinker. Its spacious interior is perfect for books, sketchpads, or market finds, while the minimalist celestial graphic serves as a subtle, powerful reminder of your goals. A perfect gift for the stoic, the scholar, or the star-gazer in your life.
• •Hi [Name], get ready to smile. Our new 'Spooky Artists' and 'Art Puns' collections have arrived! We've blended iconic art history with a touch of humor for designs that are sure to spark conversation. Perfect for the creative soul with a witty side. Explore the new collection and find your new favorite tee. As always, every piece is made with intentionality and 100% cotton comfort.
• •Gifts for creative souls. Mythos Design offers minimalist, 100% cotton apparel with designs inspired by art, history, and mythology. Find unique tees and totes that tell a story. #CreativeGifts #MinimalistStyle #GraphicTees #ArtLover