Brand Tone

Imaginative, Whimsical, Premium, Quality-Focused, Adventurous, Creative, Community-Focused, Ethical, Modern, and Welcoming.

Brand Values

• •Exceptional Quality
• •Imagination & Storytelling
• •Adventure & Discovery
• •Ethical Sourcing & Responsibility
• •Customer Experience
• •Innovation

Best Practices

• •Develop a "Mythical Lexicon": Create a list of words and phrases that align with the brand's imaginative and adventurous theme (e.g., "legendary," "epic," "enchanting," "discover," "journey," "tales," "magic," "potion," "elixir"). Conversely, list words to avoid (e.g., "ordinary," "basic," "plain," "boring").
• •Embrace Storytelling: Frame product descriptions, social media posts, and even "About Us" content as mini-narratives. Connect the coffee's characteristics (flavor profile, origin) to the mythical creature or legend it's named after.
• •Balance Whimsy with Premium Cues: While the mythical theme is fun, ensure the copy also conveys the high quality of the coffee. Use terms like "expertly roasted," "premium beans," "rich aroma," "complex flavors," and "artisan-crafted" to reinforce the quality aspect.
• •Maintain an Enthusiastic and Passionate Voice: The copy should sound like it's written by people who genuinely love coffee and the stories they're telling. Use an active voice and an inviting, slightly adventurous tone.
• •Create Tone Guidelines for All Platforms: Ensure that the brand voice is consistent across the website, product packaging, social media, email marketing, and any in-store signage. Provide clear examples and "do's and don'ts" for anyone creating content for the brand.

Social Perception

Mythical Coffee is generally perceived very positively, especially within its local Arizona market. Customers see it as a destination for high-quality, expertly crafted coffee and unique, flavorful specialty drinks. The mythical branding is seen as distinctive and memorable. The staff are consistently praised for being friendly, knowledgeable, and passionate. It's considered a "go-to" coffee shop for many locals and has successfully built a "cult following."

Copy Examples

• •Headline: Unearth Your Legend. One Sip at a Time. Body: Tired of the same old grind? At Mythical Coffee, every bean tells a story, every roast an epic. Discover flavors as fabled as the creatures they're named after. Your adventure into extraordinary coffee begins now.
• •Headline: Beyond the Bean: Taste the Myth. Body: We journey to the ends of the earth (and sometimes, to realms of pure imagination) to source beans worthy of legend. Experience the magic in our Dragon's Roast or the ethereal notes of Unicorn's Elixir. This isn't just coffee; it's an experience.
• •Headline: Your Daily Ritual, Reimagined. Body: Why settle for mundane? Infuse your day with a touch of the mythical. Our expertly crafted coffees are more than just a caffeine fix—they're an invitation to explore a world of rich aromas and enchanting tastes. Elevate your brew.
• •Headline: Crafted by Mortals, Inspired by Gods. Body: From the fiery breath of the Dragon's Roast to the serene calm of the Griffin's Brew, each cup is a testament to our devotion to quality and the art of coffee. Taste the divine difference.
• •Headline: Don't Just Wake Up. Awaken Your Senses. Body: Mythical Coffee offers more than a morning jolt. We offer a journey. With unique blends named after legendary beasts and heroes, prepare for a coffee experience that’s anything but ordinary. Explore our collection and find your new legend.