Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Authentic & Personal, Quality-Focused, Community-Oriented

Brand Values

• •Passion for Gaming
• •Quality & Craftsmanship
• •Accessibility & Variety
• •Customer Connection
• •Authenticity
• •Creativity & Imagination

Best Practices

• •Speak as a Fellow Gamer: Use language and references that resonate with the TTRPG community. Show understanding of their needs, desires, and the joy of the hobby. Avoid overly corporate or detached jargon.
• •Highlight Passion and Authenticity: Let the genuine love for the craft and the personal story of the business shine through. Share behind-the-scenes glimpses or talk about your own gaming experiences where appropriate.
• •Focus on Quality and Detail, but Keep it Evocative: While emphasizing the physical attributes of the miniatures (detail, quality resin), also connect these to the imaginative experience they enable – bringing stories to life, creating memorable moments.
• •Maintain a Friendly, Approachable, and Slightly Informal Voice: Especially on social media, adopt a conversational tone. Ask questions, encourage interaction, and respond warmly to comments and messages.
• •Be Consistent Across All Channels: Whether it's a product description, a social media update, an email, or an Etsy announcement, the underlying tone of passion, friendliness, and quality-focus should remain recognizable. Ensure all team members (even if it's just Steve and Sam initially) understand and can apply this tone.

Social Perception

Highly Positive, Trusted Small Business, Valued by Hobbyists, Name Resonance, Minor Issues Acknowledged

Copy Examples

• •Behold, adventurers! 🔥 Fresh from the forges (well, our workshop printers!), the new [Creature/Character Name] miniature is ready to terrorize your tabletop! We poured all our passion for detail into this one – just imagine the look on your players' faces. 😉 What epic encounters will you craft? Share your ideas below! #MythForged #DnDMiniatures #TTRPG #NewRelease #FantasyGaming
• •Unleash a legend upon your campaign with our awe-inspiring [Dragon's Name] miniature. Every scale, every claw, every fearsome roar captured in stunning high-quality resin. More than just a mini, it's a centerpiece for your most epic battles, forged to bring your stories to life. Are you brave enough to face it?
• •Greetings Fellow Forgers! This month, we've been absolutely blown away by the incredible paint jobs you've been sharing – like [Customer Name]'s stunning take on our Owlbear! (Seriously, check it out on our Instagram!). It's seeing your creativity that fuels our little family business. Speaking of fuel, Steve's been tinkering with some exciting new designs we can't wait to show you soon...
• •Stop just telling the story. SHOW it. Myth Forged miniatures bring your TTRPG adventures to life with breathtaking detail. From grizzled heroes to terrifying monsters, find the perfect figures to make your players gasp. Affordable quality, forged by gamers, for gamers. Level up your game night!
• •It all started with a love for D&D and a single, rather temperamental 3D printer in a kitchen. As fellow gamers, we knew the thrill a perfect miniature could bring to the table. That's why Myth Forged was born – to share that passion and make incredible, detailed minis accessible for every adventurer's tale. From our family to yours, thank you for being part of our story.