Brand Tone

calming, reassuring, and aspirational

Brand Values

• •Natural and Organic Ingredients
• •Effectiveness and Visible Results
• •Holistic Well-being
• •Cruelty-Free and Vegan
• •Customer-Centricity

Best Practices

• •Use Calming and Evocative Language: Employ words that evoke feelings of peace, tranquility, and well-being (e.g., "soothe," "calm," "restore," "radiant," "serene").
• •Focus on "How it Feels": Go beyond the physical benefits and describe the emotional and mental experience of using the products. Highlight stress reduction and improved mood.
• •Maintain a Positive and Encouraging Voice: Frame your messaging around empowerment and achieving a better state of being, both in skin health and overall wellness.
• •Emphasize Natural and Pure Qualities: Consistently mention the organic, natural, vegan, and cruelty-free aspects of the products to reinforce brand values.
• •Showcase Authentic Customer Experiences: Let the positive experiences of your customers speak for the brand. Use direct quotes from testimonials to build trust and social proof.

Social Perception

Customers and the general public perceive My Therapy Products as a high-quality, effective solution for skincare concerns, particularly for dry and aging skin. Testimonials frequently praise the products for leaving skin radiant, moisturized, and with diminished lines. Customers also report experiencing a sense of calm and improved sleep, reinforcing the brand's holistic approach. The brand is seen as trustworthy and delivering on its promises, with customers expressing strong loyalty and willingness to recommend the products to others.

Copy Examples

• •Breathe in peace, breathe out stress. Our Nourish Facial Oil is more than just skincare; it's a nightly ritual to calm your nervous system and restore your skin's radiance. Feel the power of organic botanicals as they work to lessen lines and leave you with a healthy, youthful glow. #MyTherapyProducts #SkinTherapy #SelfCare
• •Unlock Radiant Skin and Serene Nights. Discover the transformative power of our expertly blended facial oils. Made with 100% natural and organic ingredients to nourish your skin and soothe your soul.
• •Ready for a skincare experience that feels as good as it looks? Try My Therapy Products and discover the secret to a more radiant, even, and perfectly moisturized complexion. For a limited time, enjoy 15% off your first order and start your journey to healthier skin and a calmer mind.
• •Our radiance-enhancing facial oil is your personal skin therapy in a bottle. A potent blend of nutrient-rich, organic oils works to intensely nourish damaged skin, reduce the appearance of fine lines, and improve texture. The aromatic superpower of our ingredients will not only give you a visible glow but also help to reduce stress and improve your sleep.
• •I can't say enough great things about this oil! My skin is always dry, but after just two weeks, my face is glowing and refreshed.' - [Customer Name]. Experience the difference for yourself. #CustomerLove #RealResults