Brand Tone

Sophisticated, trustworthy, and trendsetting

Brand Values

• •Exclusivity
• •Trust
• •Innovation
• •Global reach
• •Wellness

Best Practices

• •Emphasize the brand's trendsetting status in all communications.
• •Highlight celebrity and stylist endorsements to build trust.
• •Promote the 'MyTakeCare' portal as a valuable resource for members.
• •Maintain a consistent tone of sophistication and exclusivity.
• •Showcase the brand's global presence and availability in multiple languages.

Social Perception

Perceived as a luxury, trendsetting brand that is trusted by celebrities and stylists, offering exclusive resources and a global presence.

Copy Examples

• •"As the preferred choice of leading stylists and celebrities, our brand sets the standard for excellence."
• •"Discover exclusive wellness resources and personalized support within our MyTakeCare member portal."
• •"Experience the luxury trusted by those who define style. Welcome to our world."
• •"Join a community of trendsetters and access unparalleled care with our brand."
• •"Available in Dutch and French, our services cater to a global clientele seeking premium quality and innovation."