Brand Tone

Conscious & Ethical, Elegant & Timeless, Authentic & Proud, Informative & Transparent, Aspirational & Nature-Inspired, Feminine & Empowering

Brand Values

• •Sustainability
• •Quality & Durability
• •Made in Portugal
• •Elegance & Style
• •Transparency
• •Conscious Consumption

Best Practices

• •Anchor in Sustainability: Always weave in the message of sustainability, whether it's mentioning ECONYL®, the longevity of the pieces, or the brand's eco-conscious philosophy. This is a core differentiator.
• •Highlight Portuguese Heritage: Proudly mention "Made in Portugal" or "Portuguese Design" to emphasize authenticity, quality craftsmanship, and local support.
• •Use Elegant & Evocative Language: Choose words that convey sophistication, timelessness, and the beauty of nature (e.g., "serene," "radiant," "conscious," "crafted," "timeless," "azure," "golden sand").
• •Maintain Transparency: Be open and informative about the materials (especially ECONYL®) and the benefits of choosing sustainable swimwear. Educate the consumer subtly.
• •Visual & Verbal Cohesion: Ensure the tone of the copy always matches the elegant, natural, and high-quality aesthetic of the brand's imagery. The words should enhance the visual story.

Social Perception

Mai Swim aims to be perceived as a high-quality, environmentally responsible Portuguese swimwear label. The consistent messaging across its website and social media platforms (Facebook, Instagram, Pinterest) reinforces its commitment to sustainability and elegant design. Engagement on Instagram, with its visually driven content, appears to be a primary way the brand connects with its audience, projecting an image of a desirable, eco-conscious lifestyle.

Copy Examples

• •Instagram Post (Image: Model wearing Mai Swim bikini on a serene Portuguese beach): Embrace the sun, sea, and sand with swimwear that loves our planet back. Each Mai Swim piece is thoughtfully designed and ethically crafted in Portugal using ECONYL® regenerated nylon. Timeless elegance, consciously created. ポルトガルの魂を込めて。#MaiSwim #SustainableSwimwear #MadeInPortugal #ECONYL #SummerElegance (Translation of Japanese: "With a Portuguese soul.")
• •Facebook Ad (Carousel showing different styles): Discover Mai Swim: Where Portuguese craftsmanship meets sustainable innovation. Our swimwear is designed for enduring style and a lighter footprint, using premium ECONYL® from recycled ocean waste. Feel beautiful, consciously. Shop our new collection today. #MaiSwimPortugal #EcoChic #SustainableFashion #TimelessSwimwear
• •Product Description Snippet (for a specific bikini): The [Bikini Name] embodies understated elegance. Designed in Portugal and made from innovative ECONYL® regenerated nylon, this timeless piece offers a flawless fit and a clear conscience. Invest in style that sustains. #SustainableLuxury #MaiSwimDetails #PortugueseDesign
• •Pinterest Pin Description (Image: Flat lay of a Mai Swim set with natural elements like shells): Mai Swim | Sustainable & Elegant Swimwear, Made in Portugal. Discover pieces crafted from ECONYL® regenerated yarns, designed to be cherished for seasons to come. Our commitment: beauty, quality, and respect for our oceans. #SustainableStyle #ECONYLSwimwear #PortugueseBrand #EthicalFashion #MaiSwim
• •Website "Our Philosophy" Excerpt: At Mai Swim, we believe true elegance is timeless and responsible. Born from a love for the ocean and a commitment to our Portuguese heritage, we create sustainable swimwear that you can wear with pride and joy. By choosing Mai Swim, you're choosing quality craftsmanship, innovative eco-materials like ECONYL®, and a step towards a more beautiful and sustainable future for fashion.