Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Humorous and Witty, Positive and Uplifting, Educational and Inspiring

Brand Values

• •Passion for Science
• •Positivity and Good Vibes
• •Creativity and Self-Expression
• •Quality
• •Customer Connection
• •Empowerment
• •Supporting Small Business
• •Ethical Sourcing

Best Practices

• •Embrace the "Friendly Expert" Persona: Write as if you're excitedly sharing cool science facts and fun designs with a friend. Keep the language accessible but knowledgeable. Think "Hey there, science lovers!"
• •Inject Humor and Positivity Everywhere: Whether it's a product description, social media caption, or even an FAQ answer, look for opportunities to add a touch of wit or an uplifting message. Keywords: "good vibes," "smiles," "laugh."
• •Speak Directly to Your Tribe: Use inclusive language that resonates with science enthusiasts, geeks, teachers, and parents who value learning and fun. Acknowledge their passions ("If you're a parent, school kid, teacher...").
• •Highlight the "Why": Remind customers that they're not just buying a tee; they're expressing their personality, spreading positivity, supporting a small woman-owned business, and celebrating science.
• •Keep it Conversational and Real: Avoid overly formal or corporate language. Use contractions, exclamation points (judiciously!), and engaging questions to create a dialogue with your audience. The owner's personal intros are a good example.

Social Perception

Positive, Niche Appeal, Gift-Worthy, Trustworthy, Community-Focused

Copy Examples

• •Warning: May spontaneously start talking about science! 🧪 Our new [Shirt Name] tee is here to help you find your fellow elements. Soft, comfy, and guaranteed to get a reaction. #GeekOut #ScienceHumor #IstiloPrints
• •Stay cozy while you contemplate the cosmos! ✨ Our 'Out of This World' hoodie is perfect for stargazers, dreamers, and anyone who knows that science is truly stellar. P.S. It’s astronomically comfortable! #SpaceLove #PositiveVibesOnly #NerdyAndProud
• •Teachers, you’re our heroes! 🍎 Fuel your passion for knowledge (and coffee) with our awesome science-themed tees. Designed to inspire and built for comfort, because making learning fun is a superpower! #TeachersRock #ScienceStyle #EducateAndElevate
• •Unleash your inner Marie Curie! This 'PoWEr' tee, crafted with elements of style and a whole lot of awesome, is for every girl ready to change the world with her brilliance. Wear your smarts with pride! #GirlPowerInSTEM #FutureIsFemale #IstiloPrints
• •Eureka! ✨ Fresh Science & Good Vibes Have Arrived at IstiloPrints!