Brand Tone

Knowledgeable & Expert, Supportive & Encouraging, Community-Focused, Direct & Informative, Approachable & Friendly

Brand Values

• •Customer Success & Support
• •Quality & Efficacy
• •Expertise & Knowledge
• •Accessibility & Inclusivity
• •Australian Owned
• •Passion for Health & Fitness

Best Practices

• •Prioritize "You" over "We": Frame copy around the customer's needs, goals, and benefits rather than solely focusing on the company's features. (e.g., "You can achieve your goals with..." instead of "We sell products that...")
• •Educate, Don't Just Sell: Provide valuable information, explain the "why" behind supplements, and share tips. This reinforces the knowledgeable and supportive aspects of the brand.
• •Use Community-Oriented Language: Incorporate inclusive language, user-generated content (with permission), and calls for interaction (e.g., "Join the #MSSNATION," "Share your progress").
• •Maintain Authenticity: Be genuine in your passion for health and fitness. Let the expertise shine through naturally rather than making overly aggressive claims.
• •Be Accessible and Approachable: Ensure the language is easy to understand for both beginners and experts. Offer clear calls to action for customers seeking advice or support across all platforms.

Social Perception

Trusted Retailer, Knowledgeable Source, Community Player (Instagram), Service-Oriented, Competitive Pricing

Copy Examples

• •Fueling your wins, big or small! 💪 Sarah is smashing her fitness goals with [Product Name], and we're here cheering her on every step of the way. What milestone are you aiming for this week? Share your goals below and let the #MSSNATION support you! #MySupplementStore #FitnessJourney #GoalGetter #AussieFitness
• •Not sure which supplement is right for YOU? Our expert team is here to provide personalized advice to match your unique fitness journey. Chat with us live or visit us in-store – let's build your perfect stack together! [Link to Chat/Find a Store]
• •Unlock next-level endurance with the new [Product Name]! Packed with [Key Ingredient 1] for sustained energy and [Key Ingredient 2] for faster recovery, it's scientifically formulated to help you push further. Learn more about the science behind it on our blog. [Link to Blog Post] #TrainSmarter #SupplementScience
• •Whether you're a seasoned athlete or just starting out on your wellness path, My Supplement Store is YOUR partner. We're proudly Aussie-owned, offering quality supplements and expert advice for every body and every goal. Visit mysupplementstore.com.au and get 15% off your first order! #AussieSupps #FitnessForAll #YourJourneyStartsHere
• •Tired of post-workout soreness slowing you down? Our [Protein Product Name] is more than just protein; it's your recovery partner. Formulated for rapid absorption to help repair and build lean muscle, so you can get back to doing what you love, stronger. We're as passionate about your health and fitness as you are. Need help choosing? Our experts are just a click away!