Brand Tone

Aspirational & Glamorous, Confident & Empowering, Fashion-forward & Stylish, Approachable Luxury, Passionate & Authentic

Brand Values

• •Fashion & Style: Creating ski wear that is contemporary, chic, and allows for self-expression.
• •Performance & Quality: Ensuring garments meet the demands of mountain conditions without sacrificing style. This includes features like water resistance and high-quality materials.
• •Empowerment & Confidence: Helping women feel good, strong, and free-spirited.
• •Individuality & Self-Expression: Offering unique, playful designs that stand out.
• •Customer Focus & Value: Designing what customers (and the founders themselves) want to wear and providing value through a direct-to-consumer model.
• •Joy & Escapism: Encapsulating "the feeling of being at one with the mountain" and creating "memorable mountain moments."
• •Community/Togetherness: One of their four key pillars is 'together', representing a brand that unites people.

Best Practices

• •Embrace Empowering Language: Use words that inspire confidence, strength, and a sense of adventure (e.g., "conquer," "unleash," "dare," "thrill-seeking," "celebrate").
• •Balance Glamour with Performance: Consistently weave together the aspirational, stylish aspects with the technical, quality features. Don't let one overshadow the other. Highlight how the pieces transition seamlessly from active use to social settings ("slope to chalet").
• •Speak Authentically from the Founders' Perspective: Remind the audience that the brand is female-founded by passionate skiers creating what they love. This adds a layer of trust and relatability.
• •Focus on the "Feeling": Go beyond just describing the product. Evoke the emotions associated with wearing My Sunday Ski – feeling beautiful, free, stylish, and part of an exclusive community.
• •Maintain an Approachable Luxury Voice: While highlighting premium features and design, ensure the language remains inviting and not overly exclusive, aligning with their aim for accessible pricing through a direct-to-consumer model. Avoid overly technical jargon unless clearly explained in a benefit-oriented way.

Social Perception

Stylish, high-quality brand that successfully merges fashion with ski performance. Seen as a go-to for image-conscious female skiers. Influencer Approved.

Copy Examples

• •Headline: Unleash Your Alpine Goddess. Body: More than just ski wear, it's a statement. My Sunday Ski blends peak performance with piste-to-party glamour, so you can conquer the mountain and own the après-ski scene. Feel strong, look stunning. #MySundaySki #SlopeToChalet
• •Headline: Designed by Women, For Your Dream Ski Day. Body: We get it. You want to carve turns with confidence *and* turn heads. That’s why our founders personally design and test every piece, ensuring a flawless fusion of fashion and function. Your perfect ski adventure starts here.
• •Headline: Dare to Dazzle. From First Lift to Last Call. Body: Why choose between a high-performance ski suit and a high-fashion statement? With My Sunday Ski's signature details and luxurious comfort, you don’t have to. Embrace your inner thrill-seeker, beautifully.
• •Headline: The Mountain is Your Runway. Dress Accordingly. Body: My Sunday Ski delivers contemporary designs and technical prowess for the woman who demands both. Experience the freedom of movement, the warmth you need, and the style you crave. Make every run memorable.
• •Headline: Beyond the Ordinary. Beyond the Slopes. Body: Crafted for your exhilarating descents and your cozy chalet moments, My Sunday Ski is your wardrobe for the ultimate alpine experience. Playful, adventurous, and unapologetically you.