Brand Tone

informative, trustworthy, and eco-conscious

Brand Values

• •Purity and Natural Ingredients
• •Environmental Protection
• •Effectiveness and Multi-functionality
• •Animal Welfare
• •Transparency

Best Practices

• •Lead with Transparency: Always be upfront about ingredients, both what is included and what is intentionally left out. This honesty is a cornerstone of the brand's trustworthy tone.
• •Educate, Don't Just Sell: Frame your copy around informing the customer about the benefits of natural ingredients and the importance of reef-safe products. This positions the brand as an expert and a partner in their health journey.
• •Use Clean and Simple Language: The copy should mirror the product's formula—clean, straightforward, and free of unnecessary fluff. Avoid overly technical jargon unless explained simply.
• •Emphasize the "Why": Connect the product's features to the brand's core values. For example, it’s not just "vegan," it’s vegan because "this is better for animals and the environment."
• •Let Customer Voices Shine: Incorporate genuine testimonials and reviews into your marketing materials. This reinforces the trustworthy perception and allows the positive experiences of others to validate the brand's claims.

Social Perception

My Suncare is perceived as a high-quality, trustworthy, and niche brand for consumers who are knowledgeable and discerning about skincare and environmental impact. Its perception is largely controlled by its own messaging and the direct experience of its customers, rather than broader, potentially diluted, social media conversations.

Copy Examples

• •Protect your skin, protect our reefs. My Suncare is the 100% natural, vegan sunscreen that’s as kind to the planet as it is to your skin. No harmful chemicals, no white cast, just a healthy glow. ☀️
• •Your 2-in-1 morning essential is here. My Suncare is a nourishing day cream and powerful mineral sunscreen in one. Save time, save your skin. ✨
• •Ever wondered what pure cacao butter can do for your skin? Our unique formula uses it to hydrate and provide antioxidants, all while protecting you from the sun. Discover the natural power of My Suncare.
• •Finally, a sunscreen without the compromise. No perfume, no sulfates, no silicones, no parabens. Just pure, effective, cruelty-free sun protection you can feel good about. ✅
• •‘I’ve finally found a sunscreen that doesn’t feel like one. It’s my daily moisturizer and sun protection in one, and my skin has never felt better.’ - A happy My Suncare customer. Join the skincare revolution.