Brand Tone

Friendly and Approachable, Celebratory and Fun, Helpful and Service-Oriented, Proudly Australian

Brand Values

• •Quality: Offering durable and well-made products.
• •Customization and Personalization: Providing unique products tailored to individual customer needs.
• •Customer Satisfaction: Ensuring a positive experience from design to delivery.
• •Supporting Local: Emphasizing Australian-made products.
• •Celebration and Memorabilia: Creating products that help people commemorate special occasions.

Best Practices

• •Embrace the Aussie Vernacular (Authentically): Use relatable, friendly, and slightly informal language where appropriate. Think "mate," "cheers," "good onya," but avoid overdoing it or forcing slang. The aim is to sound genuine and approachable.
• •Focus on the Occasion and Emotion: Connect the product to the joy, celebration, and memories it represents. Use evocative language that paints a picture of fun events and good times.
• •Highlight Benefits, Not Just Features: Instead of just saying "5mm neoprene," explain that it means "your drinks stay colder for longer, even on a scorching arvo."
• •Keep it Positive and Upbeat: The tone should be consistently optimistic and enthusiastic, reflecting the nature of the events stubby holders are used for.
• •Be Helpful and Solution-Oriented: Emphasize ease of ordering, design support, and commitment to customer satisfaction. Make it clear you're there to help them create the perfect product.

Social Perception

Customers see these products as fun, practical, and a good way to personalize events or promote businesses. They are often associated with Australian culture and a relaxed, social lifestyle. Positive experiences are linked to good quality materials, accurate design reproduction, helpful customer service, and timely delivery. The ability to create something unique and memorable is highly valued.

Copy Examples

• •Headline: Keep the Good Times Chillin'! Your Custom Stubbies, Made Aussie Tough. Body: Planning a wedding, epic birthday bash, or want to show off your brand? We'll help you design the perfect stubby holders to make your event unforgettable. Quality neoprene, vibrant prints, and that awesome Aussie-made feel. Let's create something cool!
• •Headline: Don't Let Warm Drinks Ruin the Party! Design Your Dream Stubby Holders Today. Body: From bucks parties to corporate gigs, our custom stubby holders are the perfect way to keep your drinks icy and your message in hand. Got a design in mind or need a hand? Our friendly team is here to help. Fast turnaround, great prices!
• •Headline: Cheers to That! Personalised Stubby Holders for Every Aussie Occasion. Body: Make your next celebration extra special with custom stubby holders from My Stubby. Upload your photos, logos, or let our design gurus whip up something unique. Perfect for gifts, favours, or just because!
• •Headline: Your Brand in Their Hand! Awesome Promotional Stubby Holders. Body: Looking for a promo item that people will actually use and love? Our custom-printed stubby holders are a brilliant way to get your business noticed. Durable, practical, and a great conversation starter. Get a free quote today!
• •Headline: Made with Love, Down Under. Your Memories, Our Stubby Holders. Body: We're passionate about creating top-quality, Australian-made stubby holders that tell your story. Whether it's for a wedding, a team event, or a special gift, we'll make sure your design looks amazing and your drinks stay perfectly chilled.