Brand Tone

Local & Authentic, Community-Oriented, Accessible & Everyday, Enthusiastic & Passionate (typically Italian), Helpful & Guiding

Brand Values

• •Support for Local Economy
• •Authenticity & Quality
• •Discovery & Uniqueness
• •Community Connection
• •Italian Lifestyle & Culture

Best Practices

• •Embrace "Italianness" Authentically: Use language that evokes the charm, passion, and warmth of Italy without resorting to stereotypes. Incorporate Italian words or phrases where appropriate (and provide context if needed for a broader audience), and let the enthusiasm for local products shine through.
• •Prioritize "Local" and "Artisan": Consistently highlight the connection to local shops, artisans, and the "Made in Italy" aspect. Tell the stories behind the products and the people who make them when possible. This reinforces the values of authenticity and community support.
• •Maintain a Helpful and Discoverable Tone: Position the brand as a friendly guide helping users navigate and discover the richness of Italian local commerce. Use inviting language that encourages exploration.
• •Keep it Accessible and Relatable: While celebrating quality, ensure the language isn't exclusionary. The tone should feel welcoming to everyone who appreciates Italian culture and unique finds, not just luxury connoisseurs.
• •Be Consistent Across All Channels (even with language variations): Whether it's website copy, social media posts in Italian, or any English communications, the core essence of celebrating local, authentic Italian goods and community should remain the same. Ensure the visual branding also aligns with this tone.

Social Perception

Positive for Local Shopping Advocates, Platform for Discovery, Mixed for General Online Shoppers, Social Media Engagement, Customer Reviews/Feedback

Copy Examples

• •Headline: Discover Italy's Heart, One Local Shop at a Time. Body: Tired of the same old thing? My Street Shopping brings the charm and authenticity of Italy's beloved local stores right to your screen. Unearth handcrafted treasures and support passionate artisans with every click. #ShopLocalItaly #AuthenticItalian
• •Headline: Your Portal to True Italian Craftsmanship. Body: From handcrafted leather to unique regional specialties, My Street Shopping connects you with the real "Made in Italy." Experience the quality and tradition passed down through generations. Find something truly special today.
• •Headline: More Than Shopping, It's a Community. Body: Join My Street Shopping and become part of a movement that celebrates local Italian entrepreneurs. Every purchase directly supports the vibrant shops that are the soul of our streets.
• •Headline: Unbox the Best of Italy's Streets. Body: Can't stroll through an Italian market today? Let us bring the market to you! Explore diverse collections from unique boutiques and neighborhood shops across Italy, all in one place.
• •Headline: Real Italian Finds, Just a Click Away. Body: My Street Shopping makes it easy to discover and buy authentic products from your favorite local Italian spots or find new hidden gems. Experience the joy of Italian street shopping, wherever you are.