Brand Tone

Friendly, Trendy, Enthusiastic, Helpful, and Customer-Oriented, Informal yet Professional

Brand Values

• •Style and Trendiness
• •Affordability
• •Customer Service & Personal Connection
• •Individuality & Personal Expression
• •Local Presence

Best Practices

• •Stay Authentic & Enthusiastic: Consistently project a genuinely positive and excited voice. Allow the passion for fashion to be evident. Use emojis and exclamation points judiciously to convey energy.
• •Focus on "Her Story": Frame product descriptions and social media content around how the clothing empowers customers to express their individuality and narrate their own style stories. Frequently use "you" and "your."
• •Maintain Visual Cohesion: Ensure all visual content (photographs, videos, graphics) aligns with the youthful, trendy, and vibrant aesthetic consistently displayed on Instagram and TikTok. This visual consistency reinforces the overall brand tone.
• •Be Conversational & Approachable: Adopt a friendly, conversational style in all written communications. Use contractions where appropriate, pose questions to foster engagement, and maintain a helpful, accessible demeanor in responses to DMs and comments.
• •Emphasize Value (Style & Affordability): Regularly remind customers of the unique, on-trend styles available at accessible price points. Reinforce the message that they can achieve a fashionable look without overspending.

Social Perception

Customers generally report positive in-store experiences, frequently praising the helpfulness of the staff and the joy of discovering unique items. My Story is perceived as a destination for trendy and affordable fashion, suitable for a variety of occasions. The brand maintains an active and engaging online presence through consistent social media updates, particularly on Instagram and TikTok, which likely enhances its visibility and relevance among its target audience. The willingness to assist customers via direct messages for out-of-stock sizes suggests a responsive and customer-focused approach online.

Copy Examples

• •Instagram Post (New Dress Arrival): Stop scrolling! ✋ Your new favorite dress just dropped at My Story! 🤩 Perfect for weekend vibes or that special occasion. Come find your size in-store or tap the link in bio to shop online before it’s gone! ✨ #MyStoryBTQ #AugustaFashion #NewArrival #DressObsessed #ShopLocalAugusta
• •Facebook Ad (Seasonal Collection): Hello sunshine! ☀️ Our new Summer Collection is HERE and it's packed with all the vibrant colors and breezy styles you need to own this season. From cute tops to flowy dresses, My Story in Augusta has your summer style covered. Shop now: [Website Link] #MyStoryBoutique #SummerStyle #AugustaGA #TrendyFashion #AffordableLooks
• •TikTok Video Caption (Outfit of the Day): OOTD check! ✅ Obsessed with this combo from My Story BTQ! 😍 Feeling cute, might conquer the world. 😉 What look are you rocking today? Find this whole outfit online & in-store! #MyStoryBTQ #OOTD #FashionTikTok #AugustaBoutique #GetTheLook
• •Email Newsletter Subject Line (Sale Promotion): 🎉 Surprise! 🎉 Score a sweet deal at My Story BTQ - Your wardrobe will thank you! Email Body Snippet: Hey Fashionista! Ready for a little retail therapy? 😉 We're treating you to [Discount Percentage]% off selected styles for a limited time! It's the perfect chance to snag those pieces you've been eyeing. Don't miss out – your next favorite outfit awaits at My Story! Shop the sale: [Website Link]
• •Website Banner (Highlighting In-Store Experience): Visit My Story in Augusta! ✨ Discover unique styles, get personalized advice, and find pieces that tell *your* story. Our friendly team can't wait to help you! #MyStoryBTQ #ShopAugusta #BoutiqueShopping